01. Ethical Behavior for Professional Engineers 1 - Thinking Ethically
Washington Accords Graduate Requirements apply ethical principles, commit to professional ethics/responsibilities/norms of engineering practice, assess societal, health, safety, legal and cultural issues and consequent responsibilities.
Professional engineers must:
- Identify (sometimes competing) ethical concerns
- Analyze the issues underling the concerns
- Respond to the concerns
Module 2 Outcomes
Students demonstrate understanding of their ethical responsibilities to:
- Self manage in an orderly and ethical manner
- Balance public interest with those of employers/clients
- Uphold engineering profession standards
Students can identify/justify ethical course of action in complex situations
ENGR101 Revision
Values/Morals:
- Ethical values: individual standards/beliefs of what is right and proper
- Non-ethical values: desires (e.g. wealth, status) that are ethically neutral or orthogonal to ethical values
Ethics is the study of moral principles:
- What ought to be done
- What values/morals a person ought to adopt
Laws make up the minimal standards of conduct: actions can be legal but not ethical.
Workplace ethics: personal values + organizational values + external environment (government, norms)
Two parts to ethics:
- Discerning right from wrong
- Committing to do the right thing
Ethical theories:
- Rule-based: deontology
- Absolutist position; apply ethical rules in all circumstances
- What rules should be followed?
- People have fundamental rights that others have a duty to respect (but rights can conflict)
- Justice: actions must be fair and just
- Distributive/equity: people should not be treated differently based on arbitrary characteristics (discrimination, equal pay for equal work)
- Procedural/impartiality: rules clearly stated and consistently/impartially enforced
- Compensatory/fairness: compensation for injury by the responsible party (they had control over the matter)
- Ends-based: teleology
- The ends justify the means: acts are ethical when they achieve the best outcome (for whom?)
- Utilitarianism: cost-benefit analysis assessing short/long term impacts on all stakeholders; maximize overall happiness
- Does not care about the distribution of suffering/happiness, only the total amount
- Virtues-based
- If an act is what a virtuous person would do under the same circumstances
Some rule books:
-
Golden rule: treat others as you would wish to be treated
-
‘Prima Facie’ Duties Framework
- Fidelity: keep promises, don’t tell lies
- Reparation: fix what you have done wrong
- Gratitude
- Justice, beyond the letter of the law
- Beneficence: do good if you can
- Self-improvement
- Non-maleficence: do not harm others
-
Weinstein’s Five Ethical Principles
- Do no harm; prevent harm
- Make things better; do good
- Respect others
- Be fair
- Be compassionate
-
Kant universalizability imperative: if everyone acted according to some rule, what rule would produce the best world
Tests:
- Harms (teleology): do the benefits outweigh the harms, short- and long-term
- Reversibility (deontology, golden rule): would I make the same decision if I traded places
- Colleague (deontology, codes): what would my colleagues/professional code of ethics say
- Legality (deontology, law): would it violate the law or organizational policies
- Common-practice test (deontology, Kant): what if everyone behaved this way
- Publicity, hiding test: how would the action look on the news
TL;DR:
- Is it legal
- Stakeholder analysis; who is affected, how?
- Is it ‘right’
- Does it with with company/professional/personal values
- How will I feel afterwards
- Will it reflect poorly on the company/profession/me?
- Is there a better course of action
Rationalizations for unethical behavior:
- ‘It’s not really illegal’
- Is in everyone’s best interest
- No one will find out
- Organization will ‘protect’ you
02. Ethical Behavior for Professional Engineers 2: Codes of Ethical Practice
Professionals:
- Are experts and commit to staying up-to-date
- Use their expertise responsibility for the greater good
- Self regulate
- Have professional obligations (duties) that do not depend on personal moral positions
- Must act ethically and abide by the standards set by the profession as the whole
Lessons from 737 MAX: need for broader focus on moral courage in ethics education.
Common rules:
- Public interest: in the course of engineering activities
- Take reasonable steps to safeguard public interest
- Have regards to effects on environment
- Report adverse consequences
- Act competently
- Ensure knowledge and skills up to date
- Only in your area of competence
- Allow others to misrepresent their competence
- Personal conduct
- Act honestly, objectively, with integrity
- Respect others
- Disclose conflicts of interest
- Confidentiality
- Unless it breaks other rules, must be by law, or is publicly available
Codes of conducts aren’t worth the paper they’re written on if is not enforced.
AI and Robotics
UK Engineering and Physical Sciences Council:
- Robots should not be designed as weapons
- Except for national security
- Robots should be designed to comply with existing laws
- Robots are products and hence should be designed to be safe and secure
- Robots are manufactured artifacts; it should not use the illusion of emotions and intent to exploit vulnerable users
- It should be possible to find out who is responsible for any robot
Google:
- AI should be socially beneficial (utilitarianism) - proceed where likely benefits substantially exceed foreseeable risks and downsides
- Will not pursue:
- Technologies likely to cause overall harm
- Weapons or technologies where the principle purpose is to harm people
- Surveillance technologies violating internationally-accepted norms
- Technologies that contravene widely accepted principles of international law or human rights
Lots of wiggle room.
03. Ethical Behavior for Professional Engineers 3 - Ethics and Culture
Tūrangawaewae - place where one has right to stand; residence, belonging through kinship and whakapapa.
Cultural norms:
- She’ll be right; calm
- Number 8 fencing wire; can do attitude
- Tall poppies; don’t like showoffs
- Straight talkers
- Compassionate
- Team players
- Egalitarian
- Tikanga Māori
Hofstede’s dimensions of national culture; ‘loose’/‘tight’ societies:
- High/low power distance; willingness to accept/reject inequality
- High/low uncertainty avoidance
- Individualism/collectivism
- Masculinity (assertiveness/material success)/femininity (feelings/concerns of others)
- Short-/long-term thinking
Cultural implications:
- Who are the stakeholders
- Are any subgroups:
- Minority
- At risk
- Under-represented
- Disproportionately affected by a decision
- Consultation is key
04. Engineering Management 1 - Introduction to Management Thinking
Introduction
Understanding the basic principles of managing:
- People
- Groups and teams
- Organizations
- Finances
- Projects
Is essential for competent engineers.
Definition of management:
Management is getting things done in organizations through people.
Mary Parker Follet
Taking inputs and optimizing the transformation process.
Environment/ The organization The environment
resource inputs creates consumes/product
output
People Workflows turn
Money resources into Finished goods
Materials ----> outputs ----> and/or services
Technology |
Information (transformation |
^ process) |
| |
----------------------------------------------
Leads to
Systems theory of organization:
- Organizations are systems
- Systems are sets of interrelated parts operating as a whole in pursuit of a common goal
- Has four major components: inputs, transformation processes, output, feedback
The Process of Management
Before getting things done, the following must be established:
- What is the purpose of the organization (vision, mission)
- Why is the organization pursuing the vision?
- How will the organization achieve the vision (strategy)
Vision and mission: organization's purpose
|
| leads to
v
Strategy: how the objectives will be achieved
|
| leads to
v
Implementation: resource allocation, operations needed
to fulfil the strategy
Challenges
- Productivity
- Efficiency
- Customer sat
- Profitability (or other performance indicators)
But recently also:
- Sustainability
- Equity/diversity
- Continuous change
Roles of a Manager
POLC:
- Planning: setting performance objectives and deciding how to achieve them
- Organizing: arranging tasks, people and other resources to accomplish the work
- Leading: inspiring people to work hard to achieve high performance
- Controlling: measuring performance and taking action to ensure desired results
Organising
Structuring an organization and creating conditions/systems where people/resources work to gether to achieve organizational goals:
- Resource allocation, task allocation, creating procedures, policies, processes
- Organizational structure with clear lines of authority/responsibility
- Recruitment, training
- Allocating employees where they will be most effective
Leading
Creating a vision and guiding/training/coaching/motivating others:
- Guiding/motivating others
- Giving assignments
- Explaining routines/procedures/policies
- Providing performance feedback
Planning
Anticipating trends, determining the best strategies/tactics to achieve organizational goals/objectives:
- Setting organizational goals
- Developing strategies
- Determining resources
- Setting standards
Controlling
Determining if an organization is progressing towards goals/objectives, and taking corrective actions if required:
- Measuring results against objectives
- Monitoring performance relative to standards
- Rewarding outstanding performance
- Taking corrective action
Management Skills
- Technical skills; applying expertise on technical tasks
- Human/interpersonal skills; working in cooperation with others
- Conceptual skills; analytic thinking to solve problems
Higher level managers concentrate more on conceptual skills, but human skills are important regardless of level.
How to Manage
History
Classical Theories
Telling people what to do, motivating them with money.
Scientific Management
Improving the workers, watching the workers all the time to ensure they don’t mess it up. Punish the bad, reward the good.
Engineering the most efficient production methods.
- Developing a science for each element of the job
- Selecting employees and training them to do the job as described
- Supervising employees to ensure they follow the prescribed methods
- Continue to plan the work but use workers to get the work done
Gaant chart: splitting tasks down into smallest components and showing dependencies.
Administrative Management
Improving the manager by applying ‘universal principles’ of efficient management.
- Henri Fayol, 5 duties of management: foresight, organization, command, coordination, control
- Mary Parker Follet: if you share goals with workers, they are likely to help and reduce management conflict
- Chester Barnard: ensuring overlap between natural/informal organization and organizational hierarchy; acceptance theory of authority
Bureaucratic Management
Improving efficiency by developing the ‘ideal’ organization.
Max Weber:
- Clear division of labour
- Clear hierarchy of authority
- Careers based on merit
- Formal rules and procedures
- Impersonality
Behavioral Management Theories
Mayo Hawthorne Studies:
- Gas vs electric lighting; electric companies began market that more factory lighting led to improved efficiency
- Both experimental and control groups had improved efficiency
- Tried decreasing lighting levels of control groups; both groups had same efficiency increases
- Workers were excited about the experiment and worked harder
- Standardized processes led to boredom; freedom led to workers finding more efficient methods of doing work and higher output
- Conclusions
- Workers have needs other than money
- Recognition, security, sense of belonging effects workers’ morale and productivity
Maslow’s hierarchy of needs; needs have to be satisfied in order of:
- Physiological: food, water etc.
- Safety: of body, employment, family etc.
- Love/belonging: friendship, family, sexual intimacy
- Esteem: confidence, achievement, respecting others/respect by others
- Self-actualization: morality, creativity etc.
If a need is satisfied, it will no longer motivate people.
At work:
- Physiological: adequate salary and working conditions
- Safety: job security, safe working conditions
- Social: happy work team, friendly, healthy workplace relationships
- Esteem: helping others reach their potential, giving recognition, giving others recognition and responsibility
- Self-actualization: challenging, creative work
McGregor; Theory X/Y:
- Theory X Managers:
- Average humans inherently dislike work and will avoid it
- Hence they must be coerced, controlled or otherwise threatened with punishment
- They which to be directed, avoid responsibility, have little ambition, and want security
- Theory Y Managers; humanistic approach:
- Work is natural; people do not dislike it
- External control/threats are not the only way to get people to work towards the organization’s objectives
- People seek responsibility
- Capability to exercise a high degree of imagination/creativity is widely distributed
- Intellectual potentials of the average person only partially utilized
Human resource approach: people are social and self-actualizing. X/Y acknowledges that only some people are, and that good managers should be able to identify workers as such and treat them accordingly.
- Let people participate in deciding what to do
- Give responsibility where appropriate
- Money alone is not a sufficient motivator
Quantitative Management Theories
Modern management theory
Theory Z: combination of American and Japanese (LEAN) management styles
Contingency theory: no universal principle, use contingency principles instead; appropriate managerial actions depend on the situation.
05. Engineering Management 2 - People in Organisations
Management
… is the art of getting things done through people
Peter Drucker
Performance:
- Managers are concerned with the performance of people and groups
-
- Ability is a function of individual attributes
- Effort is a function of motivation
- Motivation is a function of individual attributes, individual needs and how they are being met
What makes people behave as they do? What motivates people? How do groups work?
Individuals react differently to identical situations:
Individual Attributes
Nature:
- Biographic attributes: age, sex, gender, size
- Competency attributes: intelligence
- Personality attributes: leadership, work ethics, values, emotional intelligence, personality type etc.
Nurture:
- Biographic attributes: strength, fitness etc.
- Competency attributes: education, experience
- Personality attributes: leadership qualities, values, heuristics, cultural affects
Motivating People
Three categories of theories of motivation:
- Content/needs theories of motivation:
- Maslow’s hierarchy
- Herzberg’s motivation hygiene
- McClelland’s three needs
- Process theories of motivation:
- Equity
- Expectancy
- Goal-setting
- Reinforcement theory of motivation
McClelland’s Three (Acquired) Needs Theory
Three types of needs, one of which dominates for each person:
- Need for achievement (nAch)
- Drive to excel, achieve relative to standards
- Need individual responsibility, challenging but achievable goal
- Dislike ambiguity
- Are careful to not put themselves in situations where they won’t succeed
- Often like to work alone
- Need for affiliation (nAff)
- Desire to be friendly, have close interpersonal relationships, opportunities to communicate
- Favour collaboration over competition
- Have difficulty becoming managers; want to be liked more than managing
- Need for power (nPow)
- To make others behave in a way they would otherwise not
- Need control over other people, attention, recognition
- Want control organizational resources to meet the goal
Herzerg’s Motivation-Hygiene Theory
Also known as the two factor theory or intrinsic-extrinsic motivation theory.
Hygiene factors eliminate dissatisfaction; these are baseline requirements that are expected:
- Supervision
- Company policy
- Working conditions
- Relationship with peers
- Status
- Security
- Salary
- Relationship with manager
Motivators increase job satisfaction:
- Achievement
- Recognition
- The work
- Responsibility
- Advancement
- Growth
Process Theories
Equity Theory
J. Adams.
Employees try to maintain equity between inputs and outputs compared to others in similar situation.
This is based on people’s perception of themselves; no one things of themselves as a slacker.
Expectancy Theory
Victor Vroom.
Before committing effort to a task, people ask:
- Expectancy: can I accomplish the task?
- Instrumentality: if I do accomplish it, what is the reward?
- Valence: is it worth the effort?
Very much supported by empirical evidence.
Goal Setting Theory
- Set specific goals
- Set challenging goals
- Build goal acceptance/commitment
- Clarify goal priorities
- Provide feedback
- Reward goal accomplishment
Reinforcement Theory
Based on behavior modification (operant conditioning).
See Pavlov’s dogs.
Types:
- Positive reinforcement
- Doing the good task gives something good
- Negative reinforcement
- Doing the good task prevents something bad
- Punishment
- Doing the bad task causes some punishment
- Extinction
- Doing the bad task removes something good
Reinforcement schedule, continuous/intermittent, effects this; intermittent reinforcement works much better.
Summary
- Recognize individual differences
- Match people to jobs
- Use goals
- Individualize rewards
- Link rewards to performance
- Check the system for equity
- Don’t ignore money; money matters
The approaches are a bag of tricks - pick one or a few, noting that some are not compatible with each other.
To determine if some approach works, rely on scientific data, personal experience and common sense.
If recommending one approach as an area for improvement, evaluate the likelihood of the manager being able to implement it.
06. Engineering Management 3 - Organising
Petronius Arbiter: reorganizing creates the illusion of progress while producing confusion, inefficiency, and demoralisation.
Organizing as a management function:
- Design jobs
- Group jobs
- Distribute authority
- Coordinate activities
The middle two points are part of designing organizational structure.
Often, a lot of organizations evolve naturally without a plan which leads to inappropriate structure.
Organizational Structure
Definitions:
- How the organization divides its work into tasks and achieves coordination amongst them
- The arrangement of and relationship between the components and positions of a company
- Method of arranging behavior to achieve a common purpose in a coordinated manner
Basic Organizational Structure
Three components:
- Complexity; how much are tasks, roles etc. broken up?
- Centralization: is decision-making power dispersed or centralized
- Formalization/bureaucracy: how many rules are there
Determinants of Organizational Complexity
- Departmental principle: is it big enough to have actual departments?
- Span-of-control principle: someone can only directly supervise so many people
- Flatter structure reduces number of managers, but only works if the managers can support their subordinates well
- 4 direct subordinates/supervisor: tall. 8: flat
- Theory X managers require tall span of control
- Line-staff principle:
- Line workers directly involved in production
- Staff are support people: marketing, engineering, cleaners etc.
- Scalar principle
Types of Structures
Traditional:
- Functional
- Divisional
- Matrix
New Developments:
- Team
- Network
- ‘Holocracy’
Some structures may be so dysfunctional that the only way to ‘get things done’ is through informal routes.
Functional structure:
- CEO, then general managers (operations, marketing, HR, R&D etc.), then managers, …
Divisional structures:
- By product: good or services produced (e.g. iPhone, Mac)
- By geography: location (e.g. Asia/Europe division)
- Customer: customer or client-serviced
- Process: activities that are part of some process (e.g. order fulfillment/product purchasing)
Functional/divisional hybrid structure:
- e.g. top level structure by product type, lower levels by department or location
- There may also be some centralized departments, leading to tension between department or location-specific departments fulfilling the same role
Team structures:
- Cross-functional teams: members from different departments
- Project teams: convened for a specific project and disbanded
- Self-managed/leaderless teams: make decision and delegate tasks as a group
- May work great if all people similarly motivated, but may also crash and burn
Cross functional project groups - matrix structures:
- Personnel assigned to both projects and departments
- Two managers; one for (e.g. sales, marketing) and one for the project
- No clear line of authority
Network Structures:
- Have a core business team and hire people or businesses to do work when the work needs to be done
Bureaucratic vs Adaptive Organizations
Bureaucratic vs Adaptive, Mechanistic vs Organic, and kind of Theory X vs Y:
| Axis | Bureaucratic | Adaptive |
|---|---|---|
| Authority | Centralized | Decentralized |
| Rules and procedures | Many | Few |
| Spans of control | Narrow | Wide |
| Tasks | Specialized | Shared |
| Teams/task forces | Few | Many |
| Coordination | Formal/impersonal | Informal/personal |
Mechanistic designs useful for simple and repetitive tasks, production efficiency, well-defined jobs.
Organic designs useful when work efforts are highly interdependent, require high information-processing capabilities, for doing complex/unique tasks or creativity.
The whole company does not need to follow the same type of structure: different departments may have different needs and priorities that lead to some structures being preferred.
e.g. Engineering can be adaptive while legal, HR, finance etc. are bureaucratic.
Organizational Design
The process of creating structures that best serve the company’s mission and objectives.
Size, strategy, tasks, HR, environment, technology and life cycle all influence the organizational design.
The more uncertainty there is in the environment, the more adaptive the organizational structure needs to be. Trade-offs between efficiency/predictability and innovation/flexibility.
Technology and Organizational Design
Technology: knowledge, skills, equipment, methods used to transform inputs into outputs
Manufacturing:
- Small-batch/unit production: each batch made to fit different customer specifications
- Has low formalizations; suited to organic structures
- Mass production: large numbers of uniform items in an assembly line
- Has moderate vertical integration and high horizontal differentiation; best suited to mechanistic structures
- Continuous-process production: highly-automated production
- High vertical differentiation and low horizontal differentiation; best suited to organic structures
Job Design
| Simplification | Rotation | Enrichment | |
|---|---|---|---|
| Scope | Narrow | Wide | Wide |
| Depth | Low | Low | High |
| Specialization | High | Moderate | Low |
Matrix; columns:
- Job simplification (e.g. manufacturing line); very boring
- Job rotation and enlargement
- Job rotation reduces effect of boredom
- Job enrichment
- Letting people see how they fit in the bigger picture to (hopefully provide) better satisfaction
- e.g. letting workers go through the whole process rather than making a production line
Matrix; rows:
- Job scope: number/variety of tasks
- Job depth: extend of planning, controlling responsibility
- Task specialization
Core Characteristics Model
Allows managers to create a job that best fits people’s needs.
A job high in the five core characteristics is ‘enriched’:
- Skill variety
- Task identity
- Task significance
- Autonomy
- Feedback from the job itself
Outcomes:
- Skill variety, task identity and significance lead to the work being meaningful
- Autonomy leads to responsibility for outcomes
- Feedback leads to knowledge of the actual results of the work
Alternative Job Arrangements
- Flexible working hours
- Compressed work week
- Job sharing
- e.g. one person works mornings, another only in evening
- Work sharing
- Telecommuting
- Downsides: loneliness, lack of feedback, ‘water-cooler’ talk
- Part time
- Casual
Stress
Does the structure increase stress? Can this be mitigated or removed?
Stress factors:
- Work factors: task/role demands, interpersonal relationships, career progress
- Individual factors: needs, capability, personality
- Non-work factors: family, economics, personal affairs
NZ: employers have an obligation to ensure workers are not put under inappropriate stress.
07. Engineering Management 4 - Leading
Process of building enthusiasm and directing effort towards the organization’s goal.
Models of Leadership
Trait:
- Leaders are born
- Use tests to select good leaders
- Focus on personal traits
Behavioral:
- Leaders are made
- Train people to be good leaders
- Focus on what leaders do
Contingency:
- Links traits and behaviors to situations in which they best apply
Traits
Kirkpatrick and Locke
- Drive:
- Desire for achievement
- Ambition
- Energy
- Tenacity
- Initiative
- Leadership motivation: desire for power to make change
- Key traits:
- Drive
- Leadership motivation
- Honesty and integrity
- Self-confidence
- Cognitive ability
- Knowledge of business
- Creativity, charisma and flexibility did not show any effect
Goleman’s Emotional Intelligence Theory
Five critical components of emotional intelligence:
- Self-awareness: ability to understand your own mood, etc. and ensure or mitigate the impacts it has on others
- Self-regulation: controlling disruptive impulses, emotions etc.
- Motivation to lead for reasons other than money, status etc.
- Empathy: ability to understand emotions of others and relate to them
- Social skill: ability to build a rapport with people, network etc.
Behavioral Theories
Specific behaviors differentiate leaders from non-leaders. There are no ‘born leaders’; leaders can be trained, although to varying success - training someone that does not want to lead to lead will be difficult.
Two aspects:
- Concern for the task
- Concern for the people doing the work
Drucker
A good leader will:
- Ask what needs to be done
- Ask what is right for the enterprise
- Develop action plans
- Took responsibility for decisions, communication
- Focused on opportunities, not problems
- Ran productive meetings
- Said ‘we’, not ‘I’
Black Mouton Leadership Grid
Quadrant with two axes: concern for people and concern for people
- Low concern for production/people
- Impoverished manager: minimum effort to get the job done
- Low concern for production, high concern for people
- Country club manager: focus on people’s needs and building relationships
- High concern for production, low concern for people
- Authority-obedience manager: focus on efficiency of operation
- High concern for production/people
- Team manager: focus on building commitments to shared purpose
Middle-of-the-road: balances with output with morale.
Contingency Theories
Considers characteristics from leaders, follows and that of the situation.
Harvard Business Review survey shows a mixture of traits and behaviors are required:
- High ethical/moral standards (trait/behavior)
- Self-organizing; provides goals/objectives with loose guidelines (behavior)
- Clearly communicates expectations (behavior)
- Flexibility with changing opinions (trait)
Hersey-Blanchard Situational Leadership Model
Quadrant with two axes: support required (relationship behavior) and guidance required (task behavior):
- Delegation: followers able, willing and confident
- Telling (give instructions): followers unable, unwilling and insecure
- Participating (share ideas): followers able but unwilling and insecure
- Selling (explaining decisions): followers unable but willing and confident
Fielder’s Contingency Model
- Leader-member relations: does the member have a good or bad relationship with the the leader?
- Task structure: how structured are the tasks?
- Power position: to what degree to which leader can reward/punish members
Depending on these three characteristics the amount of situational control they have and the preferred leadership style, task- or relationship-oriented, changes.
House’s Path-Goal Theory
Effective leaders clarify paths through which followers can achieve the goal.
Depending on the situation, leaders should be:
- Directive
- Supportive
- Achievement-oriented
- Participatory
This is dependent on the follower’s:
- Ability
- Experience
- Locus of control: how much they feel what they do makes a difference
As well as the environment’s:
- Task structure
- Authority system
- Work group
Team Management vs Leadership
These two terms may or may not be used interchangeably.
| Management | Leadership |
|---|---|
| Direct using positional power | Guide, influence and collaborate using relational power |
| Maintain | Develop |
| Focus on systems/structure | Focus on relationships |
| Rely on control | Inspire trust |
| Near-term goals | Long-range vision |
| Ask how/when | Ask what/why |
| Focus on bottom-line | Focus on horizon |
| Accept status quo | Challenge status quo |
| Do things right | Do the right things |
| Focus on operational issues | Focus on vision, motivation |
08. Engineering Management 5 - Groups and Teams
Groups or Teams
Teams are subsets of groups; teams a structured groups where members work together towards a common goal for which they are all accountable.
In groups, members are at least judged by personal contributions.
Generally speaking, teams are usually more leaderless than groups.
Personality attributes of engineers (Thompson, 1996); not great for teamwork:
- Strong need to win (high need for achievement)
- Preference for clearly defined, short-term goals
- Discomfort with ambiguity
- Impatience with indecisiveness
- Excessive immersion in details
Shannon, 1980; once again traits not great for teamwork:
- Highly individualistic
- Desire challenging work
- Self-directing
- Seek approval from peers
- Desire to share their knowledge
Group Dynamics
Groups have content, the technical problem being solved, and process, how the group is working together. The latter is group dynamic; the process should enhance the group’s ability to solve the task.
Stages of Group Development
Forming: getting acquainted, testing interpersonal behavior. This can take a while.
Storming: developing group structure and patterns of interaction
Norming: sharing acceptance of roles, sense of unity.
Performing: members enacting roles, directing effort towards goal attainment and performance.
Adjourning: members anticipating disbandment
Forming
Group/team leadership develops:
- Groups with assigned leader (e.g. supervisor)
- Leaderless groups: informal leaders emerge
- May not necessarily be the most effective leader
- Leader prototype theory: members have implicit notions about what a ‘good’ leader looks like; this is often different from what actually matters
- Tall/older people are more likely to be selected as leaders
- People with dominant, masculine faces more likely to be selected in times of war and trustworthy, feminine faces in times of peace
- Older people more likely to be selected in more traditional areas
- ‘Babble’ effect: most frequent communicator more likely to be chosen, although quality of communication more important than quantity
- Men five times more likely to be selected as leaders but are no more effective than women
- Self-managing teams: leader elected, rotated or responsibilities shared
Tips:
- Little time, no trust/existing relationships: share tasks/responsibilities
- Some time, no trust/existing relationships: rotate leadership
- Trust/existing relationships: nominate leader
Norming
Norms:
- Behaviors/rules/standards expected to be followed by team members, largely developed by the group itself
- Backed up by group beliefs and attitudes (group ‘culture’)
- As a person’s identification with a group increases, the group’s influence on the person’s behavior increases
- But if they don’t want to be part of the group, it has no effect
- Sanctions may be used to ensure compliance with group norms
Examples in the workplace: people coming in a few minutes late, people staying late until the boss leaves.
Cohesiveness
Degree to which members are attracted to and motivated to remain part of the group.
The more cohesive the group, the greater the conformity to group norms.
The desire for group conformity can have enormous influence on an individual’s judgement, attitude and performance. This can be to the detriment of the individual’s interests; group think.
Asch experiments: simple question with obvious correct solution. If all others in the group (eve a small group) pick the wrong answer, the participant often picks the wrong answer.
The more homogenous the group, the easier it is to manage relationships and the easier it is to be cohesive.
The more heterogeneous the group, the greater the variety of ideas, perspectives and experiences which may overcome the difficulty of getting the group performing.
High cohesiveness can make the group difficult to manage and less likely to listen to outsiders - it is not necessarily good, especially if they have harmful norms.
Conflict
Small amounts of conflict are optional.
Conflict can be inter/intragroup, or interpersonal and can be increased by:
- Diversity of members (culture, attitudes etc.)
- Different motivations (needs, expectations)
Workplace Tips
- Lack of diversity can encourage cohesion but also limit group effectiveness
- Too much diversity and the group may have no common ground
- Relatively stable membership required
- 5-8 members ideal
- Enough members to have pressure to conform
- Small enough that members can interact with others
- 20+ can cause polarization/subgroups
- The group, not individuals, should be rewarded
- Communicate with (and give frequent feedback) to the group, not individuals
- Group decision making where appropriate
- Intergroup competition can increase cohesiveness and pressure to conform
09. Engineering Management 5b - Group Decision Making
Vroom-Jago Leader-Participation Model
- Who has the information: leaders or followers?
- Is acceptance critical for implementation: no or yes?
- Time pressure for decision making: high or low?
The former options favours authority decisions, the latter group decisions. Consultative decisions are in between the two extremes.
Vroom-Yetton-Jago Group Decision Styles
Autocratic/Authority Decisions:
- A-I: make the decision yourself based on information available to you
- A-II: obtain information from subordinates, but decide your self
Consultative Decisions:
- C-I: share problem with relevant subordinates individually, getting their information and suggestions. Make the decision your self
- C-II: share problem with subordinates as a group and collectively obtain their views. Make the decision your self
Collaborative/Group Decisions:
- G-II: share problem with group together, acting as facilitator: group generates and evaluates alternatives and chooses by consensus
Managing Group Decision Making
For managed teams, the manager clarifies the choice.
For self-leading teams, the team clarifies the decision making process: authority, majority, consensus, unanimity.
Delegation
Another option is delegation: share the problem with subordinate(s) and support their decision. The appropriateness of this depends on the nature of the task and skills of the subordinate(s).
Good delegation requires:
- Agree on a performance timetable
- Give performance feedback
- Recognize and reinforce progress
- Help when things go wrong
Four Quadrant Delegation
- Q1: I decide
- Q2: I ask for your input, then I decide
- Q3: I ask for your input, then we decide
- Q4: You decide, and I’ll support you
Leaders must be explicit in the choice of quadrant and follow through on their choice.
Advantages and Disadvantages
Advantages:
- More knowledge and information available
- More alternatives can be considered
- Greater understanding and acceptance of decision
- Members develop skills
Disadvantages:
- Time consuming (and therefore more costly)
- Disagreements may cause delay and hard feelings
- Discussion may be dominated by a few members
- Group dynamics may cause members to overemphasize gaining consensus: groupthink can compromise decisions
- See the Challenger disaster: management overruled concerns after facing pressure from NASA to launch
- Analysis by Jeff Forrest
Irving Janis; symptoms of groupthink:
- Illusion of invulnerability
- Belief in group morality
- Rationalization
- Stereotyping
- Self-censorship
- Illusion of unanimity
- Mind guards; mental protections against seeing how bad things really are
- Pressure to agree
Avoiding groupthink:
- Promote an open climate
- Avoid isolation of the team
- Appoint critical evaluators
- Avoid being too directive/authoritative
10. Engineering Management 6 - Planning
Planning consists of:
- Defining specific desirable outcomes
- Establishing strategies to achieve those
- Defining a comprehensive hierarchy of actions, from broad to specific
Mission
Reason for the organization’s existence.
Good mission statements should include:
- Customers
- Products/services
- Location
- Underlying philosophy
Missions should serve the organization’s stakeholders well.
Values: broad beliefs about what is or not appropriate. The culture reflects the dominant value system (e.g. profit, environmental sustainability) of the organization as a whole.
Goals vs Objectives
Goals:
- End result of planned activities; often broad
- Can be without time and quantification
Objectives:
- Goals or sub-goals with specific results to be determined by specific times i.e. SMART:
- Specific: details specific results
- Measurable: can quantify success
- Achievable: those responsible for implementing it accept the objective
- Realistic: possible to achieve the objective
- Time-box: clear time period to complete the objective by
- Several objectives may be set up to achieve a single goal
Warning: anything that isn’t measured regresses; if you don’t set what you are measuring correctly, meeting the metrics does not necessarily mean helping the mission.
Types of Plans
Strategic plans: organization wide plans; establish overall objectives and position the organization in terms of its environment. Strategic plans are:
- Long term: beyond five years
- Directional: flexible plans that set out general guidelines only
Operational plans: plans that specify details on how to achieve overall objectives. Operational plans are:
- Short term: less than a year
- Specific: clearly defined with no room for interpretation
Types of Operational Plans
Single-use plans:
- Tactics
- Operational objectives
- Projects and programs
- Budgets; plans that commit resources to projects or activities
Standing plans:
- Methods
- Rules
- Policy: broad guidelines for decisions and actions
- Procedures: actions to be taken in specific situations in a recommended sequence of events
Planning Process
- Define objectives
- Determine current state relative to objectives
- Develop premises regarding future conditions
- Analyze and choose among alternatives
- Implement the plan and evaluate results
Strategic Planning
- Where are we now?
- Current mission, objectives, strategies
- What environment are we in?
- Industry and external environment
- Organizational resources and capabilities
- Where do we want to go?
- Revise mission/objectives, select new strategies
- What is required to close the gap?
- How can we make it happen?
Controlling
Determining if an organization is actually progressing towards its goals/objectives and taking corrective action if not. Involves:
- Measuring results against objectives
- Monitoring performance relative to standards
- Rewarding outstanding performance
- Taking corrective action
11. Marketing for Engineers
Not just advertising and selling.
A societal/managerial process through which people/groups obtain what they need and want through creating and exchanging products and value with others.
Drucker:
The aim of marketing is to make selling superfluous. The aim is to know and understand the custer so well that the product or service fits and sells itself.
Mistakes
Product orientation:
- It’s good, therefore it will sell
- Or: build a better mousetrap and the world will beat a path to your door
- If the product can be produced more efficiently than others, it will sell
Marketing orientation:
- If we solve the customer’s problem better than anyone else and let them know how we can, it will sell.
What does the customer want?
Black and Decker are not in the business of making drills; they are in the business of making customized holes.
The biggest mistake a company can make: build something that no-one wants
You must focus on customer needs and wants: the customer doesn’t care how good it is or hard it is to build, only the value it provides to them.
People aren’t rational and don’t tell you what they want; they cannot articulate their needs well.
Models to Explain Consumer Behavior
- Problem solving: consumers buy to solve problems
- Psychoanalytical: consumers are emotive buyers
- Cognitive miser: consumers take the easiest option
- Collective decision maker: buy what everyone else is buying
- Economic:
- Treat consumers as rational buyers who buy the best value option to meets their needs
Consumer Influences
Situational:
- Physical
- Societal
- Time
- Motivational
- Mood
Cultural:
- Cultural
- Subcultural
- Societal class
Social:
- Reference groups
- Family
- e.g. bank account; often use same bank as parents
- Roles and status
Personal:
- Demographics
- Age
- Occupation
- Income
- Lifestyle
- Personality
Psychological:
- Motivation
- Perception
- Beliefs/attitudes
- Learning
Product Market
A market is a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various need-satisfying goods or services.
Value proposition: who wants it and what will they pay for it?
Marketing World
The consumer is at the heart of the marketing, but is not necessarily who you sell to; the customer.
B2B companies provide goods/services to other businesses that ultimately provide goods/services to consumers.
The Consumer
Ask:
- Who is the customer?
- Where are they?
- How much money do they have?
- WHat drives them?
- What do they need?
- What do they want?
Use this to cluster customers into relatively homogenous segments you can target.
The big question: is your share of the target market going to be profitable?
Marketing Strategy
The customer is at the heart of the strategy, but the environment is also critical.
The marketing environment has several variables but can be split into two broad categories, micro and macro.
The macro environment:
- Technology
- Economy
- Political/legal
- Cultural/societal
The micro environment:
- The organization and its objectives/resources
- The industry
- Competitors
- Partners
The marketing strategy has several variables it can control called; the 4 Ps/The Marketing Mix:
- Product
- Place (distribution)
- Price
- Promotion
Gaining Market Share
To gain market share in your target market, you must have a competitive advantage - an unique selling point.
Product differentiation can be found in many different ways:
- Better solution
- Better access
- Better quality
- Better brand (e.g. targeted towards kids/adults)
- Better price
Four Ps: Pricing Strategies
- Cost plus pricing: sell for cost of production + x% more
- Penetration pricing: sell as cheap as possible to gain initial market share
- Price skimming: for new services/products where it is initially sold at a high price until that segment of customers is depleted, at which point the price is dropped slightly to capture a new segment of customers that are willing to pay slightly less
- Value pricing: price at what you think people will buy it at, completely independent from the cost of production
- Competitive pricing: price at what competitors are pricing
- Psychological pricing: luxury products sell better at higher prices
Four Ps: Place
Distribution channels, warehousing.
Coke: online, dairy, bar, vending machine, supermarket.
NB: price changes depending on location
Four Ps: Promotional Mix
Advertising:
- TV
- Radio
- Magazines
- Billboards
- Websites
- Social media/influencers
- Bus backs
- Point of sale
- Retail stores (e.g. Apple Cube in NYC)
Public relations: when an organization creates goodwill/mutual understanding with target audiences through:
- Publicity: activities that promote a company/product via media not paid for by the sponsor - can be negative
- Sponsorship (can’t guarantee coverage so not exactly advertising)
- Newsletters, magazines
- Trade shows, conferences
- Lobbying
Also:
- Sales promotions (e.g. buy one get one free)
- Personal selling: actually selling the product
12. Law for Engineers
Exam: one question on law. Need to know definitions and key elements of negligence and/or contracts, purpose/aims of Fair Trading/Consumer Guarantees Act, and state if there is negligence or a contract and explain what elements are missing.
Making and Classification of Law
Two primary sources: parliament and the courts.
Parliament
Parliament is:
- NZ’s legislative body
- One chamber of parliament with ~120 members
- Members elected on proportional basis
Parliament creates Acts of Parliament/statute.
However, legislation is a superset of statues, including regulations, rules and bylaws.
Regulations and rules: when parliament delegates law-making power to other government bodies.
Bylaws: laws delegated to local councils.
The Courts
Common law: decisions made by judges make the law. Judges refer to previous cases, making the law if there are no relevant cases.
Statutes becoming more significant over time with common law becoming a fallback.
Parliamentary sovereignty: Parliament can create statutes that override common law.
Parliamentary Process
- Parliamentary Counsel Office drafts a bill
- The Cabinet - senior members of parliament (mostly government ministers) accept
- Most of the time, the minister in charge of the area
- Most bills are government bills introduced by the governing party
- Private members bills can be introduced by any MP
- First reading: MPs debate and vote on bill. If majority, bill directed to select committee
- Select committee, made up of non-minister MPs, seek advice from the public. Approx. 6 months
- Urgency allows select committee be bypassed
- Second reading: select committee presents reports, Parliament debates report
- Committee of the Whole: whole house considers details
- Third reading, then votes
- Royal Assent: Governor-General (representative of the monarch) signs of statute
- Has no power in practice
- Act of Parliament: in force
NZ Courts
Basic hierarchy:
- Supreme Court
- 5 judges
- Hears appeals from the court of appeal
- Only matters of public interest/complex law
- Court of Appeal
- 3 or 5 judges (mostly 3)
- Appeals on lower courts
- High Court
- 1 judge
- Hears appeals from lower courts
- Serious crimes (e.g. murder)
- Civil disputes of high value
- Judicial review of ministers/decision makers
- District Court
- 1 judge
- Most criminal offences, including driving offences
- Civil cases; disputes between people, where monetary value of dispute is lesser (~350,000 NZD or less)
Classification of Law
International law: inter-state relations (Treaties, Conventions, etc.)
Public law: government/individual relations (e.g. crimes, traffic offences, tax, constitutional law, human rights, welfare)
Private law: individual/individual relations (e.g. contract law, negligence, land law)
Contracts
Contract: agreement/promises between two or more people that is intended to be enforceable at law.
Agreement is critical: they must be mutually understood and legally enforceable promises between parties.
Basically any commercial transaction is a contract, even if there is no paper being signed (e.g. buying a coffee).
Elements of a Contract
I: Intention to create Legal Relations
Parties must intend that their agreement will be enforceable at law:
- Commercial agreements will normally give rise to such an intention
- Social/domestic arrangements usually aren’t
II: Offer and Acceptance
Offer: “An expression of willingness to contract made with the intention that it will become binding on the person making it as soon as it is accepted by the person to whom it is addressed.”
Acceptance: “A final and unqualified expression of assent to the terms of the offer.”
A counter-offer (implicitly rejects and then) destroys the original offer and substitutes it with a new offer.
Silence is not acceptance (e.g. if I don’t hear from you by x, I assume you have accepted my offer).
Invitations to treat
‘Treating’ means to negotiate. Hence, this means an invitation to make an offer.
It is a preliminary step towards a contract; it is a signal of preparedness to negotiate entering a contract.
It is NOT a promise to be bound if accepted.
Advertisements, catalogues, goods displayed on shelves etc. are all examples of invitations to treat.
Some examples of invitations to treat:
- Advertisements: cannot be contracts as it is not guaranteed that they will have stock available
- If they offer you a higher price during check out, it is not a violation of contract law, although it could break other laws
- Goods on shelves: picking it up does not mean accepting the contract; you can put it back on the shelf, the cashier could prevent you from buying it
III: Consideration
Each party gives the other something and each party gets something in return: ‘the price of the promise’.
It must be sufficient - real and valuable, but does not need to be adequate (this is up to the parties to decide).
Each party must give something that is legally recognizable as consideration, even if it is purely nominal (e.g. a dollar for a patent, lease of land for a peppercorn). Without consideration, it would be a gift and not a contract.
IV: Capacity
People, natural or artificial, may have the capacity to contract.
Minors:
- Under the age of 18
- Contracts unenforceable against minors unless the court finds the agreement fair and reasonable
- This almost never happens
- Exceptions: employment agreements, life insurance contracts, contracts that have been pre-approved by a court
- Consumer purchases: people pay before receiving the product so there is no need to enforce the contract
Intoxication limits contractual capacity: if a person is so intoxicated that they do not know what they are doing and this is appreciated (realized) by the other party, the contract is voidable by the intoxicated person.
V: Genuine Consent
A party is the victim of unfair treatment if you can show their consent was given under either:
- Duress: threats of physical damage to a person or property; or
- Undue influence: domination of the mind
Or there is:
- Unconscionability: some sort of disadvantage such as poverty, illiteracy, illness, that the other party knows of and takes advantage of; or
- Mistakes/misrepresentations that induce the contract
VI: Legality
Contracts may be void for reason of illegality:
- Contrary to a statute
- Contract to commit a crime, tort or fraud
- Contracts that interfere with the administration of justice
In some cases, the courts have power to effect a fair outcome (e.g. if it is found to be illegal after a payment is sent but before the product is delivered, the court can order the money to be returned).
Negligence
Part of private law; not a part of public/criminal law.
It is a species of Tort (means wrong in French). Other torts include defamation, breach of privacy (fairly new) and nuisance (interference with enjoyment of land).
Negligence is an act done by a person where they, without just cause or excuse, cause harm to the plaintiff; it is liability for careless acts or omissions.
In New Zealand, personal injury goes through the ACC, preventing you from suing others for negligence.
Tort is NOT contract. The distinction is the relationship between parties:
- Contract:
- Parties have entered into an agreement
- Obligations and duties are fixed by the parties to the contract under their own agreement
- Liability for breach of contract stems from the agreement
- A person who is not a party to the contract cannot incur liability under it
- Tort:
- There is a duty imposed on persons to the world at large not to cause harm or injury to others
- The liability in tort does not stem from a particular contractual relationship between the parties
Donoghue v Stevenson (1932) House of Lords
The highest court in the UK, the House of Lords, created the tort of negligence in this decision.
Donoghue’s friend bought bottle of ginger beer (hence she was not party to a contract), finding a snail in the bottle and developed health issues because of it. She filed a lawsuit against Stevenson, the manufacturer, with the court holding that:
… You must take reasonable care to avoid acts or omissions which you can reasonably foresee would be likely to injure your neighbor. Who, then, in law is my neighbor? The answer seems to be – persons who are so closely and directly affected by my act that I ought reasonably to have them in contemplation as being so affected when I am directing my mind to the acts or omissions which are called in question.
Negligence is liability under civil law to recover for a loss and is separate from criminal law. For example, you could be charged under criminal for dangerous driving and separately sued for negligence.
Three Key Elements to Negligence
- Duty of care owed: the person is a ‘neighbor’
- There is a breach of duty: failing to reach the standard of care that a reasonable person (or person professing special skills) ought to have
- The breach causes loss/damage
- ‘but for’ test: but for the failure in duty, the loss/damage would not have occurred
- The chain of causation between the breach of duty and loss/damage is not too far/remote
- e.g. crashing into a car, causing them to miss an important contract; liable for the damage to the car but not the damage from missing the contract
Negligent Advice
Duty: usually arises when an advisor is in the business of giving advice or hold themselves out as having skill and expertise (the defendant knew or ought to have known the advice would be relied upon).
Breach of duty: failing to meet a standard assessed by reference to the reasonable specialist advisor/expert - could be reflected in a code of ethics.
Loss: there must be proof of actual loss.
Consumer Protection
Fair Trading Act 1986: attempts to stop unfair competition by increasing consumer protection by requiring information about the product and services to be true.
Consumer Guarantees Act 1993: establishes minimum standards for goods and services which are purchased by consumers and gives remedies against those that fail to meet the guaranteed standards.
There is no contracting out of these acts for domestic consumers (adding a clause that these acts will not apply), although it may be possible if the consumer is in trade.
The acts are complementary:
- The Fair Trading Act provides pre-sale protection by regulating promotional conduct (advertisements etc.)
- The Consumer Guarantees Act provides post-sale protection
Fair Trading Act, Section 9:
No person shall, in trade, engage in conduct that is misleading or deceptive or is likely to mislead or deceive
- Trade means business, not people acting in a private capacity
- Conduct mostly means information about the transaction that business has supplied
- Misleading or deceptive means providing false information, both innocently and deliberately
Consumer Guarantees Act
The Consumer Guarantees Act applies when goods or services are supplied by a supplier or manufacturer to a consumer. It does not apply to someone supplying something privately.
Guarantees for Goods by suppliers include:
- Guarantee as to title
- They have the right to sell the goods
- Guarantee as to acceptable quality, safe, durable
- Standards depend on the circumstances
- Guarantee as to fitness for purpose
- If you are told it can do X, it should be able to do X
- Guarantee as to price; reasonable price if no price if mentioned (more relevant for services)
Guarantees for Goods by manufacturers include:
- Guarantee of acceptable quality
- Guarantee as to repairs and spare parts
- Express guarantees
- e.g. if manufacturer offers 10 year guarantee for the product, they must provide it
Guarantees for services include:
- Guarantee as to reasonable care and skill
- Guarantee as to fitness for particular purpose
- Guarantee as to time of completion
- Guarantee as to price
Example
Civil engineer gets contract to build bridge to cross a wide rural-water race which cuts across the driveway to the farmer’s home and garage. Stipulated that it must be able to carry domestic cars and motorbikes. No time for completion specified, but took a year to get engineering drawings.
Collapses the first time it is used, initial investigations indicating it lacked a central pillar that should have been required due to its length.
Questions:
- Is the farmer a consumer or acting in trade? It is stated that it cuts across their home and garage
- Did the contract stipulate that the Consumer Guarantees Act would not apply?
- Is the civil engineer simply providing a plan or are they also responsible for building the bridge?
- If the former, did it fail because of the plans or the construction
- A year to provide engineering drawings: probably breaches guarantee to a reasonable time of completion
- Explicit purpose mentioned which it did not meet: probably breaches guarantee to reasonable care and skill, and fitness to the purpose
13. Intellectual Property
Introduction
Virgina Nichols from New Zealand Intellectual Property Office.
Intellectual property: any fruit of the human intellect.
IP is a catch-all term that includes:
- Internal processes
- Customer lists and contact details
- Licensed rights
- Trade marks
- Corporate branding
- Copyright
- Formal IP assets: patents, designs, registered trade marks, plant variety rights, geographical indications (e.g. Waipara Valley)
Importance of IP
IP:
- Provides competitive advantages
- Allows businesses to produce better products
- Allows businesses to have more popular branding
- Allows businesses to have cheaper production methods
~90% of the value of the business can be its IP.
Engineers are paid predominantly to produce IP.
IP Strategy
An IP strategy is important for businesses to:
- Be able to leverage their IP to earn money
- Block competitors
- Avoid legal infringement risk
IPONZ
IPONZ helps businesses, both domestic and international protect the IP rights in NZ. They:
- Impartial administrators of relevant legislation
- Registers particular IP rights after examination
- Provides general information regarding IP
They examine, grant and register IP rights under the:
- Patents Act 2013
- Trade Marks Act 2000
- Designs Act 1953
- The Geographical Indications Registration Act 2006
- Plant Variety Rights Act 1987
Registered Trans Tasman patent attorneys have specialist qualifications and interact with IPONZ and overseas office on their clients behalf.
Types of IP
Many types including but not limited to:
- Trade secrets/confidential information
- Patents: protection of new products and processes
- Copyright: anything you write/draw/say
- Designs
- Trade Marks
- Plant Varieties
Patents
Gives you the exclusive right to stop others from making, using, selling, importing, marketing or licensing your invention for up to 20 years. To own a patent, you must have acquired that right from each and every inventor.
This right is granted by the government in exchange for full disclosure of the invention. The right only exists in each country/region where the patent is granted - you must get protections in every country/region. There is usually a maximum duration of 12 months between starting the patent process and having to decide which countries it will be patented to (Patent Cooperation Treaty).
If it can be easily reverse-engineered, a patent is likely to be useful. If it is a black box, a trade-secret may be more suitable.
Patents are assets and hence can be bought, sold, licensed or transferred.
Patents are attractive to investors as it demonstrates technical competence, gives licensing opportunities, is useful as a marketing tool (e.g. “our patented system…”).
Patents protect how things work: function, not form. This makes it particularly relevant to engineers.
Patents can be granted for:
- New products
- A new process of manufacturing
- Improvements to existing products or processes
- New methods or processes relating to the testing or control of an existing manufacturing process
- Improvements in computer technology, but not software
- New chemical compounds
- Electrical devices and circuits
An provisional patent specification can be submitted to buy time for a complete specification (12 months, extendable to 15 months) before requesting an examination within five years. Within about three months IPONZ will examine the patent, after which there can be a back and forth with the examiner to respond to issues.
Computer Programs
In New Zealand, computer programs are not inventions “to the extent that it relates to a computer as such.”
That is, if the contribution made by the alleged invention lies solely in it being a computer program, it is not an invention.
Fisher and Paykel exception: created a new and improved way of operating a washer machine to get clothes cleaner and use less electricity. The invention isn’t the software but the improved operation of the washing machine.
In determining if it is an invention, the Commissioner or court considers:
- The substance of the claim and the actual contribution it makes
- What problem/issue is being solved or addressed
- How the relevant product/process solves or addresses the problem/issue
- The advantages/benefits of solving/addressing the problem/issue in that matter
- And any other matters they believe are relevant
Laws related to computer programs vary by country and change over time.
Māori Advisory Committee
Advises if the invention claimed in the patent application is derived from Māori traditional knowledge or from indigenous plants or animals and if so, whether the commercial exploitation is likely to be contrary to Māori values.
Main Legal Requirements
Patents must be:
- Novel: never have been done or written about before
- Inventive: can’t be obvious in the light of what has been done before
- From the perspective of someone in the industry
- Useful: must be specific, credible and have substantial utility
- Doesn’t usually come up; if it isn’t useful, people won’t try and patent it
“Keep it secret; keep it safe”
The number one rule for patents. A patent application must be filed before:
- Any non-confidential disclosure
- Before sales (or offers for sale)
- Commercial use
There are exceptions e.g. can patent up to six months after disclosing in a gazetted exhibition.
The Comprehensive and Progressive Trans-Pacific Partnership Agreement (CPTPP) introduced a grace period of one year. However, this is NOT recognized in most other jurisdictions.
Keeping it secret: legal action can be taken if information of a confidential quality is disclosed under an obligation of confidence and they attempt to make unauthorized use of it. Written agreements are the best evidence of this (e.g. non-disclosure/confidentiality/secrecy agreements). Note: NDAs may have extra clauses related to ownership, which should be considered separately.
The default position is that if you are employed to create IP, your employer will own it. A good employment contract will have clauses relating to this.
Licensing
You need a license any time you use someone else’s IP: just because it is available on the internet does not mean you have permission to use it.
Accessing IP as a licensee:
- Get permission to use it; they may require payment of a royalty
- Negotiate access to support and improvements
- Licensing may be bundled with other supply agreements
- There should be enforcement against third parties to prevent unauthorized use
- Licenses may be exclusive or non-exclusive
- Must be able to terminate the license after patent expiry
Commercializing IP as a licensor:
- Allows access to new markets; new revenue stream to allow expansion and scale
- May allow cross-licensing and collaboration
Copyright
Copyright automatically projects original works such as artwork, computer programs, written work, and music.
Its protects the particular expression of the idea, not the underlying idea.
Copyright works fall into one of several categories:
- Artistic works: works of artistic craftsmanship e.g. paintings, drawings, photography, engraving, plans, buildings etc.
- Dramatic works: dance, film scripts
- Literary works: anything written, including tables and computer programs
- Musical works
- Sound recordings
- Films
Copyright ownership agreements must be in writing, but copyright protection itself is free and automatic (in New Zealand).
This relies on internal record keeping. Files can be lost or overwritten easily so physical printouts may be useful. Proving infringement requires evidence of:
- When it was created
- Where it was created
- Who created it
- Who owns it
If there is evidence of an independent design process, you can defend against infringement. Unlike patents, copyright is about copying the idea, so coming up with the idea independently does not breach copyright.
Industrial Copyright (NZ only):
- No artistic merit required
- Examples: sheep dip jetters, asparagus grader, denim jeans
- 16 years from commercial use
- Requires good record keeping: copies of every version of the design, dates, authors
The copyright symbol © may be useful as a deterrent, indicating that you are aware of your rights.
Issues:
- ‘Fair dealing’: standards vary by country
- No ‘percentage rule’
- There is no safe amount you can change a work by
- There is copyright infringement if there is objective similarity in a qualitatively substantial part of the work; a copy is a copy if it looks like a copy
- However, there must be a ‘causal connection’: independent works do not infringe
Design Rights
Design: new or original shape, configuration, pattern or ornament applied to an article by any industrial process or means.
In New Zealand, designs protect eye appeal, not function (this would fit under industrial copyright in NZ) e.g. shape of containers, chairs, spa pools, cars etc…
Design rights are filed with IPONZ, have a novelty requirement and provide up to 15 years of protection (although most aren’t renewed past five years - the design is old by that point).
Trade Marks
Signs that distinguish your goods and service in the marketplace from those of other people.
Trade marks include works, logos, pictures, shapes, sounds, smells, colours, animations, and position marks.
Trade marks to avoid:
- Descriptive terms (including Māori words with a descriptive meaning)
- Common names
- Place names
- Jargon
- Offensive words or spelling
Google it, do trade mark checks (IPONZ database), or professional searches before developing a new brand.
Trade mark strategy:
- Identify trade marks
- Risk analysis: registration comes at a cost, so figure out if it is worth stopping competitors from copying it
- Exporters/overseas manufacturers: always register to ensure the manufacturer does not register it for themselves
14. Engineering Economic Analysis 1 - Time Value of Money
Fundamental Principle of Financial Analysis:
Time is money
A dollar today is worth more than a dollar tomorrow.
Interest
Simple/Fixed Interest
Present value
Future value at time
(this module ignores tax)
This can be shown in a cash flow diagram:
1000 1010 1020 FV_t
|------|-------|-------|--...--|
t 0 1 2 3 t
PV
Cash outflows are negative values; cash inflows are positive. The point of view matters: depositing money (-ve) and receiving it later (+ve) is different from borrowing money (+ve) and returning it later (-ve).
Compounding Interest
Annual Compounding Interest
Varying Compounding Interest Periods
If the compounding interest period is not a year, a modified formula is required. Let
The larger the value of
The effective annual interest rate (EAR) can also be calculated:
NB: APR, annual percentage rate, is interest rate per period times the periods per year - simple interest.
NB: in the test, round to the nearest dollar and percentages to the nearest basis point (0.01%).
Continuous Compounding Interest Rule
Limiting case when
Future Value of Multiple Uniform Cash Flows: Annuity
A series of equally spaced, level cash flows that occurs over a finite number of periods.
Disbursements begin at end of period 1 and continue to the end of the period (maturity date).
where
Present Value and Discounting
You should discount the future value to find the current value
The term
e.g. you need to pay
Present Value of Uniform Multiple Cash Flows (Annuity)
Where
For a geometric series whose
Therefore,
Hence, the formula for the present value of an annuity is:
Example: Buying House
$450,000 house, $50,000 deposit, borrowing the rest at 6.00% fixed interest rate over 30 years, compounding monthly.
Present Value of Uniform Multiple Cash Flows (Annuity) with Constant Growth
The payment increases by a constant rate of
For future value:
Example: Land Lease
20 year lease, $100,000 decontamination afterwards.
NPAT (net profit after tax) of $100,000 in first year, average growth rate
NB: cost of capital is specific case of opportunity cost,
What is the present value of the cash flows?
100K 105K 110.25K 265.33K - 100K
|------|------|------|-----...-----|
t 0 1 2 3 20
Then subtract the present decontamination cost
Present Value of Infinite Uniform Multiple Cash Flows (Perpetuity)
The present value of the infinite cash flow is called the capitalized value. This is often used in commercial property as rent is known quantity and they assume it will be paid forever (the difference between 20 years and infinity isn’t that large).
Terms such as “for the foreseeable future” mean for in perpetuity.
NB: annuity formula is derived by modelling it as the difference between two perpetuities.
Example
Starting in one years time, there will be a $250,000 per annum scholarship. Assuming the bank will pay 5.00% interest, what must today’s lump sum deposit be to ensure it can be funded forever?
A business is making $500,000 of profit a year and is likely to do so for the foreseeable future. Assuming he can invest the sale money at 8% interest, how much should he sell the business for?
Perpetuity with Constant Growth
Example
Dividends predicted to rise 4.00% per annum. Own 100,000 shares, dividend of 10 cents per share today. Plan to invest all dividends with expected return of 5.00% per year. What is the capitalized value of the dividend stream?
A $500,000 dollar gift bequeathed to city for construction and maintenance. Maintenance will cost $15,000 a year, with an additional $25,000 every ten years. Interest earned on the balance after construction is 6.00% per annum.
How much will be left for initial construction.
Annual maintenance:
Maintenance every decade:
So
Annuity Due
If first payment is today, not in one period time (i.e. payments at the start of the period).
The time value of money for first payment does not need to be adjusted, so it can be modelled as the payment value plus the present value of an annuity lasting
Alternatively, you can model it as a standard annuity that you multiply by
Example: you get 20 payments of $465 dollars every year starting today. You will invest the money in government bonds with an interest rate of 8.00%.
15. Engineering Economic Analysis 2 - Risk and Return
Fundamental Principle of Financial Analysis:
Risk expects appropriate return
Risk: measure of the potential variability of an outcome from its expected value
Return: money earned as a result of money spent
Low risk = low expected rate of return
Low risk + high expected rate of return = scam
The expected return on an investment provides compensation to investors both for the waiting (time value of money) and for worrying (risk of the investment).
90 day bank rate: lend money to bank for 90 days, bank guarantees it will return it with interest (almost the official cash rate).
Interest rates at banks almost nothing at the moment ~0.25% per annum.
Risk and Diversification
Diversifiable/unsystematic/specific/unique risk: risk that you can mitigate by investing in a diverse range of funds. Compare this to non-diversifiable/systematic/market risk where you cannot mitigate the risk.
Markets, low to high risk:
- Bond market (debt market)
- Government or private bonds
- Air NZ issued six year, unsecured, fixed rate bonds at an interest rate of 4.25% in 2016. Covid was not kind to them
- Property market
- Residential or commercial
- Equity market: shares
- Non-equity market: direct investment
Portfolio theory: diversification eliminates specific risk; for a reasonably diverse portfolio (8 or so reasonably different companies), the majority of specific risk is mitigated and only systematic risk matters.
Return on Capital
Two basic sources of capital:
- Equity capital: from the owners of the business
- Debt capital: from lenders of the business
People how provide the capital, debt or equity, needs to decide if the expected return on capital justifies the risk.
Interest or profit available from an alternative investment is called the opportunity cost of using the capital in the proposed undertaking.
Risk, Return and the Cost of Capital
Debt capital usually requires some kind of collateral (e.g. mortgage - repossession) while equity capital does not, making it riskier and hence cost more.
For large companies the cost of capital (CCC) is the weighted average cost of borrowing (debt) and the cost of selling shares (raising equity):
where
If the company is not seeking funding it can set its own minimum acceptable rate of return (MARR).
Example: Weighted Cost of Capital
Buy a house for $500,000 with a 20% deposit ($100,000 of equity).
Assume that at this moment, half of the equity is in a savings account (at 2%) and half in shares (returning 7%).
The remaining 80%, $400,000 is borrowed - debt. The house is collateral in the case that you cannot pay, making it low risk for the bank. Mortgage rates are currently 5.5%.
The weighted cost of capital is
The present value factor/discount factor (the
- The opportunity cost of capital (OCC)
- The company cost of capital (CCC)
- The minimum acceptable rate of return (MARR)
- The risk free rate,
- Venture is basically risk free so should be compared to putting to the interest rate if was put in a bank account
The Treasury has its own set of discount rates to be used in government-funded projects. They are real and pre-tax (e.g. in 2020 the discount rate for infrastructure projects was 6% p.a.)
KiwiSaver: government gives you up to $521.43 per annum, and employers match your contribution (up to a certain point).
Example: $45,000 p.a., 3% ($1350) contributed to KiwiSaver. Matched by employer and eligible for max government contribution: a total of $3,221. In 48 years, assuming an annual average rate of return of 5% this will be worth:
Inflation
Inflation, the rate at which prices as a whole are increasing (measured with Consumers Price Index - CPI), must be taken into account.
NB: the CPI does not take into account things such as house or construction material prices
Real refers to constant dollar - money without inflation i.e. your purchasing power.
Nominal refers to current dollar - money with inflation i.e. the number in your bank account.
Over the last 20 years, the Reserve Bank has attempted to keep annual CPI increases between 1 and 3 percent, with a target of 2% - in the 80s it was in the 10-20% range.
Converting Rates
The Fisher Equation:
Where
For rates under around 10%, the approximation,
Example: Money in Bank Account
$1,000 lent at 5% compounding interest for 10 years. Assuming 3% inflation, what is the real interest rate?
Using the Fisher equation:
Hence, in ten years time you will be able to buy $1,212 worth of stuff.
Example: KiwiSaver
Using the previous KiwiSaver from above,
Assuming a 2% inflation,
Hence, the nominal value - equivalent purchasing power when you retire, is
Example: Present Value of Infinite Uniform Multiple Cash Flows (Perpetuity)
[from previous lecture]
Starting in one years time, there will be a $250,000 per annum scholarship. Assuming the bank will pay 5.00% interest, what must today’s lump sum deposit be to ensure it can be funded forever?
The example previously used nominal rate of return to get a value of $500,000.
Assuming average inflation of 3%, the real rate of return is 1.94%. With this:
Hence, 13.9 million dollars is required in order to provide $250,000 worth of value every year for perpetuity.
If you want to keep using the nominal rate, you must reflect inflation in cashflow. Using the formula for growing perpetuity:
Example: Nominal vs Real Cash Flow Comparison
Nominal vs. real cash flow does not matter as long as you are consistent in your calculations.
e.g. buying couch at $200 today and two annual payments of $300. Real rate of return of 5%, expected inflation of 3%. What is the actual price?
Using Nominal dollars/rate of return. Rearrange the Fisher equation:
Hence, the nominal rate of return is
Then we use the standard compound interest formula to find that
Using real dollars and rate of return: payments will be $200 initially,
We can then use the standard compound interest formula to find that
Example: Discount Rate
Government considering new hydroelectric power plant with capital expenditure of 100 million in year 1 and increasing at 10% per annum for the next two years (currently no inflation therefore real). What is the present value of the cost in real terms?
PV -100 -110 -121
|-----|-----|-----|
0 1 2 3
Treasury’s real, pre-tax discount rate is 5.0% per annum.
We cannot use the the present value of a growing annuity formula as the growth rate is greater than the discount rate.
Hence, do it manually three times with the formula:
We get
Sensitivity Analysis: these analyses are sensitive to the choice of cashflow and discount rate. We usually want to do best case, worst case and most likely analyses.
16. Engineering Economic Analysis 3 - Cashflow Analysis Techniques
Time value of money
Risk expects appropriate return
How do we use these fundamentals as a basis for engineering economic analysis?
How do we ensure we make decisions that are economically justified?
By comparing cash flows of alternatives.
Systematic Economic Analysis Technique (SEAT)
- Identify the investment alternatives (doing nothing may be a valid option)
- Define the planning horizon
- Specify the discount rate
- Estimate the cash flows
- Compare the alternatives
- Perform supplementary analyses (e.g. break-even, risk, sensitivity to discount rate)
- Select the preferred alternative
3. Specify the Discount Rate
Example: 2019 Exam
$1.1 million dollars in capital required. 200K sitting in a bank account at 2% interest per annum (personal opportunity cost), 500K from the bank at 4% interest (debt cost), 400K from rich aunt in return for 50% ownership, expecting an average rate of return of at least 25% (equity cost).
a. What fundamental principle of economic analysis is behind aunt’s rate of return? What assumption is she making? Discount rate? risk expects appropriate return
b. Weighted cost of capital
1.02 * 200/1100 - 1.04 * 500/1100 - 1.25 * 400/1100 = -0.74
4. Estimate the Cash Flows
Engineering economic decisions usually involve:
- Lump sum payments/costs
- At the beginning of the project (initial cost)
- At the end of the project (sold, salvage or remediation)
- Streams of cash benefits as a result of the investment over future years (operating revenues)
- Ongoing regular outgoings (operating/maintenance costs)
Cash Flows:
- Be consistent with inflation
- A cash flow can be in real or nominal dollars
- If the cash flow is real, the discount rate must be real
- Cash flow is after tax
- When considering cash flows, focus on the difference between alternatives, not the absolute value
- Consider all relevant criteria
- Be clear regarding uncertainty: how risk is treated (be consistent in use of best/worst/most likely scenarios)
- Cash flow != accounting profit
Sunk costs: disregard money already spent as a result of past decisions.
4. Compare the Alternatives
Analyze future cash flows considering:
- Payback period
- Net present value
- Internal rate of return
Method 1: Payback
Time it takes for incremental benefits to pay back the initial investment.
Often used as part of an initial screening process when evaluating investments.
Basic method is to establish is payback period is less than some period of time defined by management policy (could be set completely arbitrarily). If it is within the acceptable range a formal evaluation can be done.
When calculating, assuming cashflow in each time period (e.g. year) is constant in order to get a fractional payback period.
Downsides:
- Simple version does not account for time value of money
- Does not consider cash flows past the payback period
- Biased against long-term projects
- Arbitrary cut-off point
Method 2a: Net Present Value
Discounted future value (future cash flows) minus present value (initial cost):
Where
NPV provides an estimate of a project’s net contribution to the value of the firm by giving proper treatment to the time value of money and the riskiness of the investment.
Steps:
- Determine the initial cost of the project
- so no discounting is required to get the present value - Estimate the project’s future cash flows (nominal or real?)
- Determine the riskiness of the project and hence the discount rate
- Risk free? Use the risk free rate
- Risky? Discount rate will be higher
- Calculate the NPV
- Choose the option with the highest NPV (or if there is only one option, if it is positive)
Advantages:
- Uses discounted cash flow - considers time value of money
- Is a direct measure of the ‘value’ of the project to the firm
- Is robust as a comparative tool
Disadvantages:
- Difficult to understand without accounting/finance background
- Difficult to estimate discount rate
If payback and NPV contradict each other, always use NPV.
Example: Power Plant
900 million dollar power plant with cash flows of 300 million a year for 4 years, after which it will be decommissioned at a cost of 90 million.
-900 300/r 300/r^2 300/r^3 300/r^4 -90/r^5
---|-------|-------|-------|-------|-------|
t 0 1 2 3 4 5
At 6% discount rate, NPV is 72 million.
At 16% discount rate, NPM is -1 million.
Example: Solar Panels
$13,204 system cost with estimated annual savings of $1,478 (real cost). Assuming a 20 year system life and 7% discount (real) rate (average after tax rate of return for stock market):
Method 2b: Net Future Value
Calculate the future value of an investment undertaken. This can be any time in the future, not necessarily at the end of the project.
It is typically used to measure the worth of an investment at the time of commercialization.
NFV Example
Site purchased for 1.5 million, building costing 4 million at end of year 1 and 6 at the end of year 2. On project termination building/land will be sold for 8 million.
Manufacturing equipment installed in year 2 at a cost of 13 million.
Estimated revenues over six year life: 6, 8, 13, 18, 14, 8.
MARR is 15%. Calculate the equivalent worth at the start of operations (end of year 2).
-13 8
-1.5 -4 -6 6 8 13 18 14 8
|-----|-----|-----|-----|-----|-----|-----|-----|
-2 -1 0 1 2 3 4 5 6
Method 3: Internal Rate of Return (IRR)
Find discount rate at which the net present value (NPV) is zero.
Let
Do this via direct solution, trial and error, graphically, by Excel, etc…
If the IRR is greater than the cost of capital or the MARR, then accept the project.
IRR is easier to understand but harder to establish with confidence (IRR can get things wrong - NPV will be right).
Pitfalls of IRR:
- Unconventional cash flows can mess things up -
can occur at different discount rates (multiple solutions) - Conventional means an initial outflow followed by inflows
- e.g. when there is a large cost at the end of the project
- No solution to the equation
- Lending and borrowing give different NPV but identical IRR
- e.g. $1,000 cost in year 0 then $1,500 revenue in year 1; switching costs and revenues still gives
so a IRR of
- e.g. $1,000 cost in year 0 then $1,500 revenue in year 1; switching costs and revenues still gives
- Mutually exclusive projects can cause IRR to erroneously favour fast payback (NPV works fine)
- In this case, incremental analysis required - find the IRR for the difference between the two options
- Fine for independent projects - costs and benefits of one project do not depend on whether another is chosen
- Contingent projects: related but not mutually exclusive
IRR Example
Installing new windows to save $4,000 per year over the building’s remaining 30 year life.
The windows have an initial cost of $80,000 and no salvage value.
The organization has a MARR of 8%.
This cannot be solved symbolically.
In Excel, put all the yearly costs in a row and use IRR(range) to get the estimate.
Comparing Projects Where Option Lives Differ from Analysis Period
Economic Analysis Fundamentals:
Money has time value
Risks and returns tend to be positively correlated
Make investments that are economically justified
Consider only differences in cash flows among investment alternatives
Compare investment alternatives over a common period of time
The last point is important to consider and can be done through two different but equally good methods:
Option 1: Lowest Common Multiple
Use lowest common multiple: assume you can repeat the same decision after the end of each project period.
e.g. If one option is five years and the other ten years, then
TODO Example?
Assume 7% opportunity costs, maintenance costs for
Option 2: Equivalent Annual Cost
Dividing the PVA by annuity factor to get average annual cost in terms of present value.
Where the annuity factor is the present value annuity factor:
EAC Example 1
Two alternatives with annual costs of
Calculating the annuity factor for
Repeating with the second option and
Hence, the first option has a lower EAC so should be chosen.
EAC Example 2
25K in maintenance every 10 years. What is the total perpetuity?
Assuming 6.00% rate, we can calculate the equivalent annual cost:
So the EAC is
EAC Example 3: Replacement Machine
Operating machine costing $12,000 per annum to run with two years of life left. Scrap value will cover the cost of removal.
New machine costs $25,000 and $8,000 per annum to run, will last five years.
Assume OCC is 6.00%.
Options: replace now or in a year.
If replacing now:
If replacing next year, cost is shifted forwards one year, so
If replacing this year, EAC is
Hence, replacing next year is the cheaper option.
NB: can simply by just assuming EAC is $12,000 if not replacing.
EAC Example 4: Replacement Machine 2
Pressure vessel with operating costs of 60K, can operate for five more years. Sell now, can probably get 30K value, sell in five years = zero salvage value.
New pressure vessel costs 120K, can sell for 50K in five years time. Annual operating costs of 30K.
Use MARR of 20%, determine if pressure vessel should be replaced.
Annuity factor for five years at 20%:
Keep: because you did not sell it, you take a 30K ‘loss’, making
Buy:
Cost Benefit Analysis (CBA)
Commonly used in public sector projects.
The discounted costs and benefits of a development for all stakeholders over its lifespan must be evaluated.
The CBA assigns values to all direct and indirect outcomes of an independent project with future costs discounted.
Use the benefit-cost ratio (BCR):
If the BCR is greater than 1, the project should proceed (assuming there is no capital rationing - there’s enough money for the project).
- Placing dollar values on environmental impacts are difficult
- Discount rate needs to be chosen
- Cash flow estimates can be flawed
- Social costs are difficult to value
Three types of benefits/costs should be considered:
- Benefits/costs with monetary values derived from the marketplace (e.g. vehicle operating costs, remediation costs)
- Benefits that have been given a standard monetary value (e.g. statistical value of a human life)
- Benefits that have not been given a standard monetary value (e.g. cultural, visual, ecological impact)
When considering the BCRs of mutually exclusive alternatives, incremental analysis methods are required.
17. Financial and Management Accounting 1 - Basic Financial Accounting
What is Accounting
The information identification, recording, analysis and reporting of economic information.
Four fundamental qualities of accounting:
- Relevance
- Comparability: between organizations or between years
- Understandability: understandable to all stakeholders
- Reliability: able to be validated
Stakeholders:
- Internal: owners, managers, employees
- External: suppliers (can they pay us?), customers (mainly for long-term projects), investment analysts, government
There are two types of accounting:
- Financial accounting provides information about business entities in a standardized format for primary users. It is typically done annually and looks back at previous performance
- Management accounting provides information related to resource deployment (would this change, investment, project etc. make us money?). It is:
- Special purpose
- Has fewer restrictions
- Is forwards-looking
- Done more frequently
- Often contains non-monetary items with less objective constraints
Financial decisions of an entity:
- Capital budgeting decisions: what to buy?
- Financing decisions: how to fund the purchases?
- Working capital management decisions: how to run the business?
Generally Accepted Accounted Principles (GAPP)
Accounting rules/standards that companies must adhere to when preparing financial statements and reports. Standardized by country.
Fundamental Accounting Principles
Assumption of Arm’s Length Transaction
Two parties involved in an economic transaction arrive at a decision independently and rationally
i.e. no collusion between parties (e.g. transfer of assets between subsidiary companies, between family members).
The Cost Principle
The value of most assets are recorded at their historical cost, even if it has increased in value since its purchase.
Some exceptions (e.g. securities held for trading, asset impairment) allow the recorded cost to be set to its fair market value.
The Revenue Recognition Principle
Revenue is recognized when a transaction is completed (e.g. the product is sold), even if the money is not received until later.
The Going Concern Assumption
Assumption that the company will continue to operate indefinitely unless there is evidence to the contrary.
Three Core Financial Statements
Income Statement
The Statement of Financial Performance.
Covers revenue, expenses and profit (or loss):
Revenue:
- The money does not need to be received to be recognized as revenue
- Credit sales are recognized as revenue at the point of sale
Expenses:
- Costs incurred in the process of earning revenue
- The costs do not need to have been paid
Cost of Sales in Manufacturing
Direct costs (DC) are materials and labour that can be charged directly.
Indirect costs (ID)/overhead/burden are the costs involved in operating the organization but not directly involved in manufacturing the product:
- Manufacturing overhead: materials, labour costs and other costs that cannot be charged directly (e.g. supervisors, janitors)
- Administrative overhead: head office costs, rent, distribution costs, selling/marketing costs
i.e. cost directly invested into good being sold.
EBIT and EBITDA
Measures of a company’s ability to earn profit through its operations - separates out profitability.
Non-operating revenues and expenses are excluded from these measures.
EBITDA: Earnings Before Interest, Taxes, Depreciation and Amortization.
EBIT: Earnings Before Interest and Taxes. Hence, this includes depreciation and amortization - basic costs required for operation.
Interest: on loans.
Depreciation: money set aside every year for a tangible asset (machine, computer) used in the task that generates the revenue under the assumption that after the end of the equipment life (some known time period), it will have to be replaced.
Amortization: depreciation, but for intangible assets. Patents, copyright, loans etc… Also includes goodwill - agreement to buy a product you pay for later (no interest but delayed payment, so you must carry that duty to pay into the future).
By removing these things, it separates profitability and efficiency of operations from the effects of how you are funded (interest rates vary, taxes vary a lot by region etc.) and how you account for your assets (depreciation and amortization varies by company depending on the amount of assets).
Cash Flow Statement
This is an overall statement of cash that flows through the organization.
The Statement of Financial Performance shows revenue earned and expenses incurred.
The Statement of Cash Flow shows revenue received and expenses paid.
Inputs:
- Equity capital (from owners)
- Debt capital (from lenders)
- Revenue (from customers)
- Interest earned (from financial interests through investments)
Outputs:
- Dividends/drawings (to owners)
- Repayments/interest (to lenders)
- Purchases of assets (from suppliers)
- Taxes/charges (to the government)
Covers all activities undertaken that cause a flow of cash through the organization. Includes operating activities, investments, financial activities.
NB: net income accounts for taxes and interest.
Balance Sheet
Also known as the Statement of Financial Position.
One of the longer itemized sheets.
Attempts to identify:
- Total assets
- Total liabilities
- Total shareholders’ equities
Assets:
- Anything of value owned by the business or owed to it
- Current assets: cash, or anything that can be easily converted to cash within a year
- Includes inventory, accounts receivable (money owed to us), short-term investments
- Non-current (Long-term) assets:
- Fixed (capital) assets - tangible (e.g. buildings, plants, equipment)
- Investments - tangible (e.g. government stock, shares, long-term deposits)
- Intangible assets (e.g. goodwill, patents, brands, franchises)
Inventory is comprised of raw materials, work-in-progress and finished goods.
Valuing Capital Assets
- Market value: value at which you would buy it today
- Book value: depreciated value as it is used
- Salvage value: value when sold at the end of its useful life
- Scrap value: value when broken down for parts and sold
Methods of Depreciation
Given market value
- Straight line: line from
to : - Diminishing value: value depreciates by a fixed percentage each year
The money withheld by depreciation is called Reserve accumulation.
Liabilities
Amounts owed by the business to both outside parties and those within the business.
Current/short-term liabilities:
- Monies owing and due for repayment within an accounting period
- Includes accounts payable, accrued taxes
Non-current/long-term liabilities:
- Includes long-term borrowing, mortgages, long-term service leave for employees
Shareholder’s Equity
Financial interest of the owner in the entity (owner’s claim to the business). This includes:
- Contributed capital (cash and other resources contributed by the owners)
- Retained earnings
- Profit minus distributions (distributions is dividends and drawings)
Equity is the value if all assets were liquidated and all debts paid off:
Ratio Analysis
Relationships between values found in Statements of Financial Performance and Position.
It can be used compare the performance of an organization between years, other organizations, accepted benchmarks or published industry norms.
Leverage
AKA Gearing, Solvency.
Leverage ratios shows how heavily the company is in debt and its ability to meet long-term liability obligations.
- Debt-equity ratio: long-term debt in lecture notes, total liabilities elsewhere
- Total debt ratio: what portion of assets are financed from non-shareholder sources
- If it can be assumed that all assets are financed by equity or debt, total assets is just total debts + equity
- Times interest earned: how many times it can pay its interest payments using its earnings (EBIT)
Liquidity
Liquidity ratios measure how easily the firm can get cash (in unforeseen circumstances) and meet its short-term liability obligations.
It is not always possible to quickly convert inventory to cash, especially in unforeseen circumstances, so the quick ratio is an indication of if it can meet its immediate debts (within a quarter).
Typically, a ratio close to
There are also two other liquidity ratios of note:
Compared to the current ratio, the quick ratio excludes inventory and the cash ratio excludes receivables.
Efficiency
Efficiency/turnover ratios measure how productively the firm is using its assets.
Asset turnover: how much of the asset are you using to generate sales?
- Revenue is sometimes not broken down. In this case, use the revenue number as sales
- The total assets may be the average total assets over the past few years
Inventory turnover:
- How many times your inventory you sell over a given period
- Uses the cost of goods sold - the direct cost
- This may be called ‘Cost of Revenue’
- Organizations using Kanban/just-in-time will have minimal inventory and hence a very high ratio
Profitability
AKA earning power.
Profitability ratios measure the organization’s return on investments.
These ratios may require the income statement.
Gross profit margin:
- Does not include any expenses (e.g. taxes, depreciation, interest paid)
- Differs by product and industry; restaurants may have a ratio of 300%, infrastructure organizations in the 15-20% range
Net profit margin:
- ‘Net profit after tax’ may be called ‘Net income after tax’
Return on assets:
- Uses current and long-term assets
Return on equity:
- Equity: money invested into organization by the owner
- May include money the owners have re-invested into the organization
18. Financial and Management Accounting 2 - Management Accounting
Cost Concepts
A technique for determining the cost of a project.
Manufacturing Costs
Raw materials, work-in-progress and finished goods. Inventory size determined by:
- Demand
- Lead time and production process
- Nature of goods
- Supply chain management (e.g. JiT)
Fixed Costs
Costs that do not vary with output e.g. rent, depreciation, lighting and supervisor salaries.
Usually they are only fixed over a certain range of production - the relevant range. Factors such as requiring bigger warehouses limit the range.
Variable Costs
Cost that vary with output:
- Direct materials
- Direct labour
Usually a linear function of quantity.
Total Cost
Where
Total costs can be calculated through several methods:
- Job costing (for one-off jobs)
- Sum cost of raw materials materials, labour, overhead, etc.
- Process costing (for mass production lines)
- Sum costs of individual processes per batch
- Does not include cost of raw materials, overhead, shipping etc.
- Standard costing (for large manufacturers producing different products but with some sort of standard costing)
- Cost per unit output established in advance of production/service delivery
- Establish standards of work (e.g. worker can pack x products/minute) then calculate time and hence cost to pack some unit of product (e.g. container) The above are all CPV methods - cost-volume-profit. Activity based costing, which tracks hidden overhead costs to the activities that cause them, is not covered.
Costing Terminology
┌─ Direct ───┐ ─────┐ ─────┐
│ Material │ │ │
│ │ │ │
│ Prime │ │
│ ┌── Direct Cost │ │
│ │ Labor │ Cost │
│ │ │ of Goods │
│ │ │ Manufactured │
│ │ Indirect ───┤ │ │
│ │ Material │ │ Cost
│Conversion │ │ of Goods
│ Costs │ │ │ Sold
│ │ Indirect Factory │ │
│ │ Labor Overhead │ │
Selling │ │ │ │
Price │ │ │ │
│ │ Fixed/ │ │ │
│ └── Misc ───┤ ─────┘ │
│ │ │
│ General/ │ │
│ Admin Non-Factory │
│ Overhead │
│ Selling/ │ │
│ Marketing ─┘ ─────────────┘
│
│
└─ Profit
- Prime costs: AKA direct costs
- Fixed/misc: electricity, rent etc.
- Indirect material: cleaning supplies, glues etc. that aren’t allocated on a per-unit basis
- Selling price (SP): price each unit is sold at
- Total revenue (TR): selling price times units sold
- Not all units produced may be sold
- Profit §: revenue after deducting relevant costs
Price-Demand Relationship
Law of Demand: inverse price-quantity relationship (price rising reduces quantity demanded). Not necessarily linear.
Where
Hence, total revenue,
Limitations of CPV Analysis
CPV analysis has a short-term decision-making model with no recognition of the time value of money.
It:
- Assumes clear separation of fixed and variable costs
- Assumes constant unit (variable) cost and revenue - not true in reality
Long-term analysis should consider the entire life-cycle of the product (activity-based costing). In the future the selling price may include externalities such as the cost of battery recycling for EVs, carbon costs for flight tickets etc.
Break-Even Analysis
Used to evaluate the minimum amount of sales required to cover costs at a given price.
At break even, $\text{TR} = \text{TC}. Hence:
Where
This assumes that any quantity can be sold at a given price and that the total cost curve is a straight line.
Significance:
- If production/sales (assuming they are equal) is less than the break-even cost, a loss will occur
- Lower break-even quantities are generally desireable. This can be done by:
- Reducing the fixed costs
- Reducing variable costs
- Increasing the revenue rate (essentially the selling price)
Average Cost and Economies of Scale
Average Cost (AC): total cost over units produced. This is the basis for normal pricing.
As production volume increases, average costs decreases - fixed costs spread over a larger number of units.
Marginal Costs
Marginal Cost (MC): incremental/variable cost of producing one more unit (
Marginal cost is the basis for last minute pricing.
Contribution Margins
Profitability when taking variable costs into account.
Example: Break-Even Analysis with Contribution Margins
- Variable costs: $100/unit
- Fixed costs: $10,000/month
- Production rate: 500 units/month
- Selling price: $200/unit
Without Contribution Margins
With Contribution Margins
Now for break-even units:
Break-even revenue (
Aside: Service Costing
Calculate costs of:
- Direct materials
- Direct labour
- Overhead
Hourly charge-out rate includes labour, overhead (including procurement cost for materials) and margins.
Example: nominal 40 hours a week for 2080 hours per year (52 weeks a year) minus:
- Days not worked: sick leave, state holidays, holidays
- Time not worked: lunch, breaks, clean up/maintenance
So potential chargeable time is ~70% of the time, minus management, meetings, marketing etc that is not directly chargeable to the client.
Then there are costs for rent, power, stationary, depreciation, vehicle expenses, phones/internet, insurance, accountants, legal, advertising, cleaning etc.
So chargeable rate per hour could be something like direct labour (salary) plus annual expenses divided by ~25 hours/week * 48 week. Hence, chargeable rate can easily be more than double the hourly cost of labour.
19. Sustainable Development 1 - Introduction
Brundtland Commission’s definition for sustainability:
Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs
Ngai Tahu Vision Statement:
Mō tātou, ā, mō kā uri ā muri ake nei
For us and our children after us
Sustainability is:
- A professional requirement:
- The Washington Accords
- Engineering NZ’s Code of Ethical Conduct
- Protect people’s health and safety
- Consider the environment
- A global priority
- UN Sustainable Development Goals
- Paris Accords: 1.5° degree goal
- Monetary repercussions for not meeting goals
- NZ committed to international sustainability targets
- We live here; basic hygiene
- Employers care
- e.g. Fisher and Paykel Healthcare integrate UN goals and stakeholder concerns into their plans
- May be lip service, but it will still be positive
NZ, 2020:
- 75% energy self-sufficiency
- Renewable energy 40.3% of total primary energy supply (including transportation, fuel, etc.)
- 81% renewable electricity generation, ~95% 2038
- Not 100% as in dry years, other renewable sources cannot pick up the slack: some fossil fuels required
Ministry for the Environment 2019 climate change programme:
- Focus on leadership internationally
- Productive, sustainable and client-resilient economy
- Just and inclusive society
- Social and environmental issues interlinked
Climate Change Reponse Amendment Act 2019:
- Reduce net emission of greenhouse gases (biogenic methanes (cows)) to zero by 2050
- Gross emissions is what is emitted, net is gross minus carbon credits, trees you paid to be planted in other countries etc.
- Reduce emissions of biogenic methane by 24-47% below 2017 levels
Financial Sector Amendment Bill:
- NZ to introduce law to require financial sector to disclose impacts of climate change on their business
- Transparency if businesses are investing in fossil fuels etc.
NZ emission reduction targets: four unconditional national targets (conditional: tragedy of the commons)
- Kyoto Protocols:
- Reduce greenhouse gas emissions to 1990 levels by 2012 (met)
- 5% below 1990 levels by 2020
- 50% below 1990 levels by 2050
- Paris Accords:
- 30% below 2005 levels by 2030
- 11% below 1990 levels
- 30% below 2005 levels by 2030
NZ Greenhouse Gas Inventory:
- In 2019, NZ’s gross emissions were 82.3 million tonnes CO2 equivalent
- Gross emissions increased 26% between 1990 and 2019
- Gross emissions are 48% from agriculture, 42% from energy
- Net emissions of 54.9 Mt CO2 e
- Meeting 2020 Kyoto goals by planting trees (or paying other countries)
- 33% of gross emissions offset
- NZ will buy 14 billion dollars of carbon credits from other countries over 10 years
- Cheaper than reducing emissions domestically
- Subsidizing private EVs won’t really help: small in terms of overall emissions
- $8,500 subsidy, but many people drive cheap, old cars - no way to afford EVs
- The people that drive the most polluting (oldest) cars are also the people least likely to pay the additional taxes from pollution
- $8,500 subsidy, but many people drive cheap, old cars - no way to afford EVs
- Electricity generation already pretty clean
- Nuclear power is very clean
- Agriculture is the industry responsible for the most emissions, but also very important to NZ’s economy
- Subsidizing private EVs won’t really help: small in terms of overall emissions
- Cost of carbon credits may increase
- Cheaper than reducing emissions domestically
Kaitiakitanga: being responsible in relation to natural and physical resources: stewardship
Issues:
- Pollution
- Rising consumption in developing countries
- Damage done decades ago by industrial countries: now first world countries
- Unfair to developing countries when we did the same in the industrial revolutions?
- Is concern for the environment a ‘first world’ privilege?
- Resource depletion
- Fresh water
- Loss of land
- Rising sea levels
- Lifestyle blocks
- Biodiversity depletion
- Famine
- Climate change, loss of agricultural land, over-fishing/exploitation of resources
- Organic farming reduces productivity levels
As a computer/electrical/mechatronics engineer:
- Renewable energy sources
- Integrating renewable power into power gid
- Energy storage
- EVs
- Reducing EoL waste, energy efficient systems
As a software engineer:
- Energy-efficiency
- Sustainability reporting software
- Understanding client change
Considering impacts: some are not ‘reasonably forseeable’:
- Lithium, graphic, cobalt mining
- Cryptocurrency
20. Environmental Sustainability 2 - Triple Bottom Line
Sustainable practices cannot separate:
- Ethics
- Management
- Economic analysis
- Financial/management accounting
Hence, environmental sustainability is covered last in the course
Difficulties:
- Deeply values based: whose values?
- Sustainability cannot be measured in absolute terms
- How can environmental, social and economics impacts of two different proposals be compared?
- What are the minimum requirements? Rights, equity, greater good, etc.
Hence, we must ask: How can we evaluate conflicting economic, environmental and social interests?
Triple Bottom Line Analysis
A cost-benefit analysis that takes into account environmental and social interests.
International standards and transparency are essential to ensure comparisons are valid; many standards exist.
Probably should be the de facto standard: Global Reporting Initiative (GRI).
KPMG corporate responsibility reporting survey in 2017:
- CR reporting in NZ not great: only 69% of top-100 companies (by revenue)
- Only 35% of companies use the GRI or IR frameworks with the CR reports
- Beware companies making up their own frameworks
Limitations:
- Difficult to evaluate cost and benefits of each of the criteria
- Asymmetry in costs (few people, heavily affected) and benefits (many people, spread out)
- Deciding on criteria
- e.g. is biodiversity more important than cheaper electricity?
- Who was consulted? Who chooses their weightings?
- Who should be prioritized if there are competing cultural priorities?
Hence, TBL is not a robust decision-making tool, but it is a useful exercise to get conceptual model of the issues.
Environmental Impacts
Compliance-based sustainable engineering:
- Minimum acceptable behavior: is what you are doing legal?
- Legislation, regulation, policies, codes
- NZ: Resource Management Act (1991)
- Avoid remedying/mitigating adverse impacts wherever possible
- Currently being repealed, hopefully for the better
Environmental Impact Assessments (EIA)/Assessments of Environmental Effects (AEE)
May be required by regulatory bodies or done voluntarily.
EIAs reports on indicators of impacts:
- Biology e.g. some species can act as canaries
- Physical e.g. noise, water quality
- Chemical e.g. metal concentrations
Standard methodologies should be used in EIAs to ensure credibility:
- GRI
- IAIA: evaluation done prior to major decisions/commitments being made
- Ministry for the Environment
Life cycle analysis:
- Material extraction/processing, manufacturing, distribution, product use, end of life
- Multiple standards: ISO 14000, IEC 62430
Potential metrics for environmental impacts:
- Resource intensity: sum of all resources/energy need to create, use and dispose a product
- Ecological footprint: estimated total surface area of arable land required to provide enough renewable resources to maintain a certain standard of living
- Carbon footprint: amount of greenhouse gases produced to support human activities
Societal Sustainability
Once again, the baseline is legality. GRI has a few categories:
- Labour practices: health and safety, gender equality etc.
- Human rights: investments, child labor, forced labor, collective bargaining, etc.
- Society: supporting local communities, corruption, anti-competitive behavior, etc.
- Product responsibility: safe products, correct labelling, communications, privacy, etc.
This should extend to suppliers and partners as well as a company’s own practices.
ISO also has standards for social responsibility (ISO 26000), although they are more guidelines than prescriptive steps.
Social Impact Assessment
IANA definitions:
- Analyzing, monitoring, managing social consequences of development, both intended and unintended, positive and negative
Impacts on people’s:
- Way of life
- Culture
- Community
- Political systems
- Environment: air/water quality, food, noise, physical safety, access to/control over resources
- Health: physical, mental, social and spiritual well-being
- Personal and property rights
- Fears and aspirations
- For their future, the future of the community and the future of their children
Trading off competing requirements and rights are extremely difficult, but this does not mean we should not try.
So how do we evaluate competing societal and stakeholder interests?
Evaluating Competing Societal/Stakeholder Interests
Step 1 - Identify stakeholders.
Step 2 - Consult with stakeholders:
- Do not presume you know the relative importance of various costs/benefits to the stakeholders
- Community consultation: community ranks different outcomes, generates alternative solutions
- Multi-criteria decision analysis
- Allow the stakeholders to rank perceived environmental, social and economic impacts
- Multi-criteria decision analysis
- Group decision making/consensus:
- Don’t just ask what their issues are
- The community will have some power over the project
- Community acceptance is vital
- This will take time
- Cultural Relativism
- ‘Culturally competent’ POV
- A way of finding a solution when a ‘different’ cultural group is a stakeholder
- Cultures are not inferior/superior; just different
- Ignore your system 1, knee-jerk reaction to their beliefs
- Beliefs may be incongruent with a scientific rationalist position
- Accept both perspectives as valid; do not pass judgement
- Consider:
- Specific knowledge that the group has of an area - geographic, technological, philosophical, theological
- The value constructs of the group
- What things/processes are important to them?
- e.g. access to the sea
- What is their decision-making process and the power distribution?
- Is it a group decision or is power concentrated in a leader?
- Methods of problem solving: individualism-collectivism
- Specific terms/words important to the group and their world view
- Cultural practices e.g. greetings
- Social framework hierarchy
- One option for evaluating competing interests
- But who evaluates them and on what basis? Deontology? Teleology?
- Hierarchy of values:
- Priority one: human rights
- Priority two: employee and stakeholder relationships
- Priority three: diversification
- Asymmetry between bearing the costs and reaping the benefits
- The people negatively affected (e.g. wind farms in their backyard) are usually not the people that benefit
- And costs are concentrated but benefits dilute
- The people negatively affected (e.g. wind farms in their backyard) are usually not the people that benefit
Economic Sustainability
Much easier to evaluate than environmental (and much, much easier than) and societal impacts.
Step 1 - does the proposal make economic sense on its own? Discounted cash flow analysis, NPV, IRR etc.
Step 2 - assess economic sustainability:
- The whole life cycle
- Consider all economics of environmental and social impacts
- Alternatives should be normalized
- Equivalent outputs (e.g. MW generated, tonnes of waste)
- Equivalent lives (EAC)
- Equivalent capital costs
Levelized Cost of Energy (LCOE):
- Unit cost (per kWh) of a payment stream that has the same present value as the total cost of building and operating a generating plant over its life
- Similar to equivalent annual cost analysis: allows different types of electricity generation/storage to be compared fairly
- Includes initial investment, annual revenue, operating expenses, end-of-life costs
- May include depreciation, debt services, taxes, government incentives
- Sensitive to discount rate
- Can be real or nominal
- Busbar cost - transmission costs not included
- IPCC, US Energy Information Administration and others make analyses
Energy Return on Investment (EROI):
- $\text{EROI = frac{\text{energy output}}{\text{energy input}}
- Amount of energy needed to produce a certain amount of energy
- Sources such as oil shales have a very low EROI of around 1 - very inefficient
- Coal has a relatively high EROI (25)
Cost of Emissions:
- Emissions per unit (usually CO_2 equivalents)
- Examples:
- 2.45kg of CO_2 equivalents per litre of petrol
- Direct emissions for electricity from NZ’s national power grid: 0.0977 kg CO_2 equivalents per kWh of electricity
- NZ Emissisons Trading Scheme puts price on these emissions to encourage emissions reduction
- Can emit up to a certain point for free; need to buy or earn credits above this point
- Some industries (e.g. agriculture) have exemptions
- Increases prices for consumers
- ~35 dollars per unit (1 tonne of CO_2 equivalents)
- Climate Change Commission report:
- Need to increase to ~250 dollars by 2050 to reach zero net emissions
Social Cost of Carbon (SSC, SC-CO_2):
- Adds social correction number to the cost of carbon
- Estimated cost in dollars of long-term damage caused by each additional tonne of carbon
- Includes cost of decreasing agricultural productivity, human health/property damage etc.
- Results vary depending on who calculated it
Benefit Cost Analysis (BCA):
- Can be used with any of the above metrics
- Assigns values (present values) to all direct and indirect outcomes of an independent project
- If NPV > 0 (and assuming no capital rationing), project should proceed
- Three types of benefits:
- Benefits with monetary values derived from the marketplace
- e.g. vehicle operating costs
- Benefits that are given a standard monetary value
- Cost of carbon
- Value of a Statistical Life
- Consider society with
individuals facing a baseline mortality rate of - A project reduces the risk by
- Each individual has a willingness to pay for the project:
- Found through surveys
- Hence,
- NZ’s Ministry of Transport, 2016: $4.18 million
- Consider society with
- Benefits without standard monetary values
- e.g. cultural/visual/ecological impacts
- Benefits with monetary values derived from the marketplace
- Drawbacks
- Who determined what environmental indicators would be used?
- Who determined the monetary values given?
- Sensitive to discount rates
21. Sustainable Development 3 - Techniques and Cases
Life Cycle Assessment (LCA)
LCAs are a tool to evaluate the environmental performance of a product or service.
Standards available: ISO 14040, 14044.
LCAs quantity the environment impacts of a product/service over its full life cycle: material extraction/processing, production, packaging/distribution, use/end-of-life.
This can be quantified through many different indicators: carbon emissions, embodied energy, acidification, ecological footprint, water use, carcinogens etc.
Raw materials/resources converted to either energy or materials. Either way, emissions arise, going to air, water and ground.
‘Classic’ LCA questions:
- Drinking containers: glass bottles vs PET bottles vs aluminium cans
- Nappies: disposable or cotton
- Cars: EVs vs ICE
- Solar panels: does the embodied energy in a solar panel ever pay for itself
Why bother doing LCAs:
- As a design tool: project environmental impacts as you design a product
- Strategic planning: incorporate into product development to see if you are moving towards strategic goals
- Public policy development: government can use these assessments to determine which technologies it should subsidize
- Marketing: promote ‘green’ credentials
Doing an LCA (ISO 14040)
Goal and
scope ----> Interpretation
definition <----
^ |
| |
| v
Inventory ----> Interpretation
deployment <----
^ |
| |
| v
Impact ----> Interpretation
assessment <----
Goal and Scope Definition
Frame the study:
- Key methodological decisions
- What will be included/excluded from the study?
- Reasons for the study
- What is the study about?
- Why are you doing it?
- What will you do with the results?
- Who is the audience? Internal? External? Marketing?
Functional unit:
- Quantification of the primary function of the product or system
- Allows fair comparisons between systems
- e.g. soft-drink packaging
- Main objective: to contain a liquid
- Functional unit: delivering 1L (or a serving) of liquid to a consumer
- e.g. cars
- Main objective: Transport of people
- Functional unit: distance travelled times number of people
- e.g. solar panels
- Main objective: generation of power
- Functional unit: KWh of power generated
System boundary:
-
Determining what processes will be included/excluded?
-
Attempt to cover at least 95% of environmental impacts associated with the product life cycle
-
Hard to know what you are missing; that’s part of the reason you are doing the study
-
Typically excludes:
- Capital equipment/maintenance (depending on how much product goes through the machine)
- Human labour (e.g. workers eating) (unless it is very labour-intensive work)
- Accidents
-
e.g.
┌── ── ── ── ── ── ── ── ── ── ── ── ── ── ── ── ── ──┐ Aluminium Aluminium Transport │ sheet ─────► can ───► to │ production production filler │ ▲ │ │ │ │ │ │ ▼ │ Primary Transport │ aluminium to │ ▲ consumer │ │ │ │ Functional Alumina ▼ unit: delivery │ production Refrigeration ───────┼─► of 1L of a soft ▲ ┌───►of packaging drink to a │ │ ▼ │ │ consumer Bauxite aluminum ▼ │ production recycling landfill │ ▲ ▲ ▲ │ │ │ │ │ Bauxite waste transport │ mining │ electricity water │ (shared processes) System boundary │ └── ── ── ── ── ── ── ── ── ── ── ── ── ── ── ── ── ──┘
What environmental indicators will you use?
- Should be relevant to the study
- Don’t ignore known issues
- Look at what indicators have been used in similar studies
- Indicators:
- Climate change potential
- Called potential since we are modelling reality, not reality itself
- Emissions of CO_2, CH_4, N_2O, SF_6, CFCs etc.
- Often measured in kilograms of CO_2 equivalent
- Carbon accounting methods (e.g. time horizons) may affect results
- Photochemical oxidation (smog)
- Air emissions of SO_x, NO_x, CO, etc.
- Degradation of volatile organic compounds in the presence of light and NO_x
- Measured in photochomical ozone creation potential (POCP) - kilograms of ethylene equivalents
- Acidification
- Air, soil and water emissions of SO_x, NO_x, HF, etc.
- Release of acids or acid-forming compounds in terrestrial/aquatic systems
- Measured in acidification potential - kilograms of S0_2 equivalents
- Eutrophication/Nutrification
- Air, soil and water emissions of NO_x, PO_x, etc.
- Too many nutrients (nitrogen, phosphorous) and not enough oxygen that leads to algal blooms
- Measured in eutrophication potential - kilograms of PO_4^{3-} equivalents
- Land use
- Sum of land occupied over the life cycle
- Ha/a: occupation over time
- A poor proxy for land use impacts
- Often coupled with soil, water use
- Water use
- Sum of water inputs over life cycle
- Measured in kilo litres of water
- Impact varies with location (e.g. west coast of NZ vs Australian deserts)
- New methods developed to account of water scarcity
- Minerals/fossil fuel depletion
- Measure of pressure/strain on resource use
- Different extraction measures additional energy/resources
- Human toxicity
- Disability Adjusted Life Years (DALY)
- Plus a lot, lot, more
- Climate change potential
Identify data requirements:
- High quality data is essential
- Foreground data
- Data from the original manufacturer (e.g. mass of packaging, energy inputs for a process, emissions)
- Background data
- Data supplied by LCA practitioner (e.g. electricity generation, transport, production of common materials)
- LCA databases available
Inventory Deployment
Document the inventory: report should be transparent and be specific enough that a reader can generate the same results.
LCA practitioner:
- Couple foreground/background data
- Run a preliminary assessment
- Look for gaps/errors
LCA commissioner:
- Often likes to view inventory
- Provide more data to fill in gaps
Impact Assessments
Must characterize the impacts.
May:
- Normalize the impacts relative to a known baseline
- Use weightings to reduce the data to a single or a few numbers
Interpretation
Iterate back to other steps:
- Identify reasons for your results
- 5 whys: you should be able to ask ‘why’ for any question and the answers to those questions five questions
- Check assumptions, data quality, methods
Sensitivity studies: determine effect of key assumptions on your outcomes.
Uncertainty studies: find the effects of data uncertainty on outcomes (Monte Carlo simulations).
Basic LCA
-
is the emissions from the emissions source in kg of CO_2 equivalents -
is activity data: quantity of material used -
is emission factor for the emissions source
Process:
- Set the functional unit and system boundary
- Collect data
- Inventory of Carbon and Energy
- Basic emission factors for material production
- NB: shaping processes (e.g. injection moulding plastic) may not be included
- Ministry for the Environment Carbon Accounting Guide
- Emission factors for electricity/fuel use/transport
- Inventory of Carbon and Energy
- Use the above equation, sum results
- Produce a report
Consequential LCAs
Attributional/normal-process LCAs uses historical data, assuming that environmental impact increases linearly with demand.
Consequential LCAs models the consequences from a change in demand and consider displacement effects in the economy.
If in a supply-constrained market, increased demand result in higher prices. Hence, some projects/people will no longer be able to afford that thing and must choose a cheaper alternative which may have different environmental impacts.
e.g. if UC switches the boiler from coal to wood pellets, this increased wood pellet demand may hike prices, forcing someone living in Christchurch to switch to gas for heating their homes.
e.g. in UK, if beef demand increases too much, the additional beef is often imported from Brazil where there can sometimes be deforestation to provide grassland to feed the cows.
Note that increased demand may also lead to a less-than-linear increase in environmental impacts.
Sustainability outcomes are very much inter-twined with the economy.
Case Study: PHEV vs ICE in Australia
Functional unit: 1km of driving.
System includes:
- Mining/processing, fossil fuel extraction
- Transformation of materials into vehicle components, assembly
- Replacement parts, electricity generation/supply, local and international petrol production and supply
- Replacement tyres, fluids
- Disposal
But excludes human labour, road infrastructure (even though PHEV is heavier and hence may wear the road more), overheads and other services.
Needed model of PHEV charging patterns (probability of car charging at a given hour of a day) for households and fleet vehicles. Large spike at 11 pm when electricity got cheaper. Could infer charge duration from average daily use and supported charging speed etc.
Needed data on electricity grid - mix of electricity sources and hence environmental impact changes depending on time as peak load power plants turn on. Need to model how energy generated from different electricity sources would be impacted by increasing energy demand (dependent on the time of day).
Greenhouse gas emissions known for each electricity source, so can model greenhouse gas emissions per unit electricity for a given time of day and hence, emissions be kilometer travelled.
Notes:
- Did not model other impacts e.g. resource depletion
- Use phase modelling critical for electric products
- User behavior profile also very important
- Large-scale EV take-up will require changes to electricity infrastructure
Toy study - Hydrogen Fuel Cells
- Find greenhouse gas impacts for hydrogen production from different sources
- Hydrogen from natural gas currently the cheapest
- Compression and distribution of hydrogen requires lots of energy; this must be modelled as well
- No hydrogen infrastructure available
- Would there be sufficient production capacity if everyone switched?
- Would this decrease petrol prices? If so, would petrol usage actually decrease?
- On-site/local hydrogen production may lead to different conclusions
Case Study: Bio Jet Fuel
- Wheat farm
- After harvesting, sheep eat down the stubble
- belts of shrubby Malle eucalypts planted years ago in hopes of suppressing salt water from sea
- Not useful any more
- Cut them down: strip out leaves etc., convert to biomass, do magic to convert to jet fuel
- ~7 years to reach maturity
- Deep root networks: carbon sequestration
- Functional unit: average A330 flight Perth -> Sydney
- System boundary
- Lots of processing steps, some co-products (e.g. acetic acid)
- Sheep farming included:
- Trees absorb a lot of water/nutrients etc. so less wheat per hectare near the shrub belts
- Hence less food and less sheep per hectare
- But there is growing demand for red meat, so sheep must be displaced to somewhere else
- So consequences of displaced sheep must be modelled
- If all commercial operations were to switch, a lot of land clearing would be required
Ended up being environmentally positive but financially unviable.
Related conclusions:
- Never assume switching to a rewnewable energy system will be better for the environment
- Focus on reducing demand
- Systems thinking: look for second- and third- order effects
Corporate Greenhouse Gas Reporting
NZ Emissions Trading Scheme:
- compulsory reporting for many industries including forestry, agriculture, industrial processes
- Government-regulated methods
Corporate reporting:
- Voluntary
- Usually uses government-defined emission factors
Different standards available; ISO14064 is the main one, but there are also free standards, the Greenhouse Gas Protocol corporate accounting and reporting standard being one of the more well-known ones.
Three scopes:
- Scope 1: direct emissions from the activities the company is responsible for (e.g. emissions from corporate cars being driven)
- Scope 2: emissions associated with electricity usage
- scope 3: consequences of organizational activity (optional)
- Someone elses scope 1/2
- Employee taking a flight
- Outsourced activities
Ministry for the Environment has guide available: plug in yearly organizational fuel use, out pops scope 1 and 2 emissions. Misses some materials/systems though.
Case study:
- RMIT (Melbourne University)
- Scope 1 (fuel use): 4%
- Scope 2 (Electricity): 39% (Victoria uses dirty brown coal for electricity)
- Scope 3: 57%
- Staff superannuation fund: could not divest from dirty companies
- Student travel: train/tram use
- Food
Spheres of influence and control:
- What can I control now?
- Electricity choice
- Waste management
- Carbon offsets
- ~$25/tonne
- Beware of ‘junk’ carbon offsets
- Paying farmers not to cut down trees - turned out they had no right to cut them down anyway
- Wind farms built but not connected to the power grid
- What can I control in the future?
- Procurements, maintenance contracts
- Require sustainability credentials
- Mandated superannuation
- Procurements, maintenance contracts
- What can I influence?
- Pressure on superannuation provider to provide sustainable funds
- Student commuting choices